Organisation Marketing
Overview
The Marketing section of the organisation editor groups together the marketing settings that apply to your whole organisation rather than to a single event. Today that covers three things:
- Facebook Ads Pixel — track ad-driven conversions across your organisation page
- Mailing list signup — show or hide the subscribe widget on your public organisation page
- Social links — link your Facebook, Instagram, X, TikTok and YouTube profiles
Per-event marketing — marketing consent prompts, post-event surveys, and event-level Pixel — continues to live in each event editor's own Marketing section.
Who uses this: Organisation administrators with the Organisation Edit permission.
Key capabilities:
- Set an organisation-wide Facebook Ads Pixel ID
- Toggle whether visitors to your organisation page see a mailing list signup
- Link your social media profiles for display across your customer-facing surfaces
- One place to find all organisation-level marketing toggles
How It Works
At a glance: Open the Marketing section in the organisation editor, configure the toggles you need, and save.
1. Open the Marketing section
In the organisation editor sidebar, choose Marketing under Customer Experience. You'll see the Facebook Marketing and Mailing list panels.
2. Configure each setting
Each panel works independently. You can fill in the Pixel ID without touching the mailing list toggle, or vice versa.
3. Save
Use the save button in the toolbar to persist your changes. As with the rest of the organisation editor, all sections save together — you can edit several before clicking save once.
Facebook Marketing
Facebook Ads Pixel ID
Do you have a Facebook Ads Pixel ID?
If you run Facebook (or Instagram) ads to promote your organisation or your events, your Pixel ID is how Meta knows which ads led to ticket purchases. Without one set, Meta can show you ad clicks but has no idea what happened after the click — which means it can't optimise your ads toward people most likely to actually buy.
When you set your Pixel ID here, Seaty can fire a Purchase event back to Meta when an order
completes. Meta uses these events to:
- Attribute purchases back to specific ad campaigns and creatives
- Optimise future ad delivery toward similar buyers
- Build lookalike audiences from your converters
Requirements:
- Optional field
- Must be a valid Facebook Pixel ID (a long numeric code, typically 15 or 16 digits)
How to get your Pixel ID:
- Open Meta Business Suite
- Go to Events Manager
- Pick your data source — usually labelled with your business name
- Copy the Pixel ID shown at the top of the data source page
- Paste it into the Pixel ID field in this section
If you don't have a Pixel yet, in Events Manager click Connect Data Sources, choose Web → Meta Pixel, and follow Meta's setup wizard.
Note: This is an advanced marketing feature. If you're not running paid Facebook ads, leave this field blank.
Organisation-level vs event-level Pixel
Each event also has its own Pixel ID field in its event editor's Marketing section. If you set a Pixel here at the organisation level, that's the value used for the organisation page itself. Event pages still read the Pixel ID set on each individual event.
Most organisations use one Pixel for everything they do rather than a separate Pixel per event — that keeps audiences and learnings consolidated.
For full detail on how Pixel events fire, what's tracked, cookie consent behaviour, and how to read your results in Meta, see the Facebook Pixel documentation.
Mailing list
Show the mailing list on your organisation page
Do you want to show the mailing list on your organisation page?
When this is enabled, a mailing list signup widget appears on your public organisation page. Visitors can subscribe to receive marketing, news, and updates from your organisation.
Options:
- Yes, show mailing list — the signup widget appears on your organisation page (default)
- No, hide mailing list — the signup widget is hidden
Why turn it off?
- You don't currently send marketing emails and don't want to collect addresses you won't use
- You handle subscriptions on your own website and don't want a duplicate signup form
- You're temporarily pausing acquisition while you sort out a different concern
Where subscribers are managed
Subscribers collected via the organisation page sit alongside subscribers collected through your events and through the Mail tool itself. Manage them via the Subscribers tab in Mail.
Note: Hiding the signup doesn't delete existing subscribers — they stay in your subscriber list and continue to receive any mailshots you send. It only stops new signups via the organisation page.
Social links
Link your social media profiles
Add the full URL for each social platform you use. Once set, Seaty surfaces these links automatically across your public-facing surfaces and customer communications — there's nothing else to configure.
Supported platforms:
- X (Twitter)
- TikTok
- YouTube
Where your social links appear:
- The About tab of your organisation page (
/Organisation/{tag}) - The organiser card on every event page for shows you present
- The footer signature of every customer email Seaty sends on your behalf — order confirmations, mailshots, reminders, and notifications
Leave any platform blank that doesn't apply. Only platforms with a URL set are displayed.
Tip: Use the full URL (
https://facebook.com/yourpage), not just a handle. This ensures links open correctly across email clients and mobile devices.
Why this matters
Most organisers don't realise Seaty already promotes their social presence at every customer touchpoint. A customer who opens an order confirmation email, lands on your event page, or browses your organisation page will see those links prominently — turning ticket buyers into followers, and followers into repeat customers. Setting these once is one of the highest-return five-minute jobs you can do.
Common Questions
Why is this a separate section from Organisation Details?
Marketing settings have a different audience and different cadence to identity settings like name, address, and contact info. Putting them in their own section keeps the Organisation Details page focused on who you are, and gives marketing toggles room to grow as more organisation-wide marketing features land.
Will more settings appear here over time?
Likely yes. Anything that controls marketing behaviour at the organisation level — new ad-platform integrations, default consent settings, organisation-wide promotional toggles — would land here rather than on the Details page.
What's the difference between this and the Marketing hub in the admin menu?
The editor Marketing section (this page) is for configuring organisation-wide marketing settings. The Marketing hub in the organisation admin menu is for launching into marketing tools — campaigns, mailshots, and the Pixel-status overview across your events.