Marketing
Overview
The organisation-level Marketing hub is the single place to find Seaty's marketing tools across all your events. Instead of jumping between sections to figure out which promotion is working or whether your subscribers are looked after, the hub shows what tools you have access to, what's configured, and links you straight to whichever you need.
The hub doesn't replace the underlying tools — it curates them. Each tool keeps its own dedicated screen and documentation.
Who uses this: Organisation administrators with the Organisation Marketing permission. The hub will hide cards for tools you don't have permission for.
Key capabilities:
- See, in one place, the full set of Seaty marketing tools available to your organisation
- Spot configuration gaps at a glance (how many of your events have Pixel set up? How many ask for marketing consent?)
- Jump directly into any tool with one click
How It Works
At a glance: Cards on the hub describe each tool, show small status hints from your existing data, and link straight in.
1. Open the Marketing hub
From the organisation admin menu, click Marketing. You'll see a card for each marketing-related tool you have permission to access.
2. Read the status hints
For organisation-level admins, several cards roll up status across all your events. For example, the Pixel card might say "set on 3 of 5 events" — letting you spot quickly which events still need configuring. The Mail card might show how many marketing subscribers you have ready to receive a mailshot.
3. Drill into the tool you need
Each card has a primary action that takes you into the relevant tool, and sometimes a secondary action (for example, "View subscribers" jumps directly to the subscribers tab inside Mail).
Think of it this way:
- The hub is your marketing launchpad — what's available, what's configured, what's next
- Each tool is fully-featured in its own right
- Each tool's docs are one click away from the hub
The Tools
Campaigns
Trackable links and QR codes for promotions across your organisation. Org-level campaigns can attribute any ticket purchase from any event back to the promotion that drove the visit. Useful for venue-wide branding, season programmes, or social posts about the organisation rather than a specific show.
Seaty also captures external attribution tags automatically — utm_source, utm_medium, utm_campaign (added by Mailchimp, Brevo, and most email tools), plus fbclid from Facebook Ads and gclid from Google Ads. You don't need to set up a Seaty campaign for these — they're recorded against the order automatically.
Mailshots you send through Seaty are auto-tagged too: every Seaty link gets utm_source=seaty_mail plus a campaign slug derived from the mailshot subject. The new Marketing channels report aggregates everything together so email, posters, social, and paid-ad attribution are all comparable in one view.
Email mailshots
Send promotional emails to your subscribers and track opens, clicks, and conversions. Mail is a multi-purpose tool — also used for operational and customer-service emails, not just marketing.
Facebook Pixel
Configured per event in each event editor's Marketing section. Pixel tracking lets Meta attribute conversions back to your Facebook ad spend. The hub shows how many of your events currently have a Pixel ID set, helping you spot gaps before you start a campaign.
Google Analytics
Connect your organisation's own GA4 property. Seaty fires 5 standard ecommerce events (view_item, select_item, add_to_cart, begin_checkout, purchase) plus pageviews to your stream so you can build your own dashboards in your own GA4 console. Configured once at the organisation level and applied to every event under your organisation — no per-event setup required. Seaty does not run a read-side dashboard; the data lives entirely in your GA4 property where you have full control over reports, retention, and BigQuery export.
How does this differ from Facebook Pixel? Pixel reports purchase conversions back to Meta so it can optimise your Facebook/Instagram ads. Google Analytics gives you a general-purpose reporting tool for everything that happens on your event pages, regardless of where the visitor came from. Most organisations benefit from both.
Social links
Link your organisation's social profiles so they appear automatically on your organisation page, every event page you present, and the footer of every customer email Seaty sends. Configured once in the organisation editor's Marketing section, displayed everywhere customers see your brand. The hub shows how many of the five supported platforms (Facebook, Instagram, X, TikTok, YouTube) you've linked.
Common Questions
Why is the Marketing section a hub rather than a single page?
Marketing isn't one job. Sending an email is very different from creating a QR code, which is very different from configuring an ad pixel. Forcing them onto a single screen would mean either burying detail or pretending the tools have more in common than they do. The hub keeps each tool's identity intact while making them easy to find together.
Why aren't Mail and Subscribers under a Marketing menu group?
Both have non-marketing uses. Mail is used for event reminders, schedule changes, and customer service. Subscribers manage who receives all your emails, not just marketing ones. Putting them under a "Marketing" menu group would misrepresent what they do. The hub references them because they're the right tools for marketing emails specifically — but they continue to live in their own places in the menu.
What if I have permission for some tools but not others?
The hub only renders cards for tools you have access to. If you can only see Campaigns, you only have marketing permission. To grant access to Mail or the event editor (where Pixel is set up), an organisation administrator needs to update your role.