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Creating an Organisation on Seaty

Set up an organisation on Seaty to host events: add branding and a unique URL, manage staff permissions, and configure box office and payment settings.

Overview

An organisation on Seaty represents your company, venue, or group. It's the foundation for everything you do on the platform.

At its simplest, an organisation answers one question: Where do my events belong?

Who uses this: Event organisers and venue managers creating their first organisation.

Key capabilities:

  • Contains all your events and tours
  • Manages your brand identity with logo, description, and unique URL
  • Controls team access and staff permissions
  • Handles financial settings and payment processing
  • Provides a central box office for contact details

Example: If you're "The Grand Theatre", your organisation would be the theatre itself, with individual productions as events underneath it.

Before you begin:

  • You must have a Seaty account -

How It Works

At a glance: Sign in, open the organisation wizard, enter your details, and save. You'll have a unique URL and be ready to create events.

1. Access the wizard

Sign in and select "Create event" from your profile menu. The wizard opens, letting you choose an existing organisation or create a new one.

2. Enter your details

Provide your organisation name, unique tag (for your URL), description, address, and contact information.

3. Save and configure

Save your organisation and you're automatically set as administrator. From there, customise branding, set up payments, and invite team members.

Think of it this way:

  • Organisation is your permanent identity on Seaty (like your company profile)
  • Events are the individual ticketed occasions you host (shows, classes, performances)
  • Tours optionally group related events together (a production visiting multiple venues)

Step 1: Access the Organisation Wizard

The organisation wizard guides you through creating your organisation.

How to access it:

  1. Sign in to your Seaty account at Seaty
  2. Click your profile menu in the top right
  3. Select "Create event" from the menu
  4. The organisation wizard will open, showing any existing organisations
  5. Click "Make a new organisation" to begin

Note: When you create an event, you first choose (or create) the organisation it belongs to. If you already have organisations, they'll be listed and you can select an existing one or create a new one.

Step 2: Enter Organisation Details

You'll need to provide some essential information about your organisation:

Organisation Name

What is the name of your organisation?

This is how your organisation will appear across Seaty - in event listings, URLs, and communications with attendees.

Requirements:

  • Minimum 3 characters

Guidelines:

  • Use your official organisation name
  • Keep it clear and recognisable

Examples:

  • "The Grand Theatre"
  • "St Mary's School"
  • "Riverside Community Centre"

Organisation Tag

What unique organisation tag would you like?

Your organisation tag is your unique identifier on Seaty. It becomes part of your custom URL:

seaty.co.uk/YourOrgTag

Requirements:

  • Must be unique across all of Seaty
  • Minimum 3 characters, maximum 22 characters
  • Only letters, numbers, and hyphens allowed
  • No spaces or special characters
  • Use hyphens to separate words

Examples:

  • grand-theatre
  • st-marys-school
  • riverside-centre

Important: You cannot change your organisation tag after creation. Choose something short, memorable, and easy to share.

Why? Your organisation tag becomes your permanent URL and is used across all your events and marketing materials.

Organisation Description

Tell attendees about your organisation. This appears on your organisation page and helps people understand who you are.

What to include:

  • Brief history or background
  • Your mission or focus
  • Types of events you host
  • Anything that makes you unique

Example:

"The Grand Theatre has been entertaining audiences since 1902. We present a mix of classic and contemporary productions, from Shakespeare to modern musicals, along with community workshops and youth theatre programmes."

Step 3: Add Your Address

Your organisation's address helps attendees find you and appears on event pages.

Required fields (all must be at least 3 characters):

  1. Street Address - Your full street address

    • Example: "42 High Street"

  2. City - Your city or town

    • Example: "Manchester"

  3. Postcode - Your full UK postcode

    • Example: "M1 1AA"

Why we need this: Your address helps attendees find your venue, enables map integration for events, and appears in booking confirmations.

Step 4: Add Contact Information

Make it easy for attendees to reach you with questions or support requests.

Box Office Email

Recommended: This is where attendees can send enquiries about bookings, tickets, and events.

  • Use a monitored email address
  • Examples: boxoffice@grandtheatre.co.uk, tickets@venue.co.uk

Box Office Telephone

Optional: A contact number for phone enquiries.

  • Include area code
  • Format: 01234 567890 or 07123 456789

Website URL

Optional: Link to your organisation's website.

  • Full URL including https://
  • Example: https://www.grandtheatre.co.uk

Important: These details appear on all your event pages, so ensure they're monitored and up-to-date.

Step 5: Save Your Organisation

Once you've filled in the required fields, you're ready to save.

What happens next:

  1. Click "Save & create new organisation"
  2. Seaty creates your organisation and sets up your unique URL
  3. You'll see a confirmation screen with your organisation details
  4. You're automatically set as the organisation administrator

After saving, you can:

  • Access the full organisation editor for advanced settings
  • Add your logo and branding
  • Set up payment processing
  • Invite team members
  • Create your first event

Next Steps

Now that your organisation is set up, you're ready to:

Create Your First Event

Events are where the magic happens. Create performances, shows, classes, or any ticketed gathering.

Creating an Event

Set Up a Tour

If you're running a series of related events (like a production touring different venues), create a tour to group them together.

Creating a Tour

Customise Your Organisation

Head to the organisation editor to:

  • Upload your logo
  • Customise your theme and colours
  • Set up Stripe Connect for payment processing
  • Add team members and manage permissions
  • Configure member types and memberships

Understanding Organisation Structure

Here's how organisations, tours, and events relate to each other:

Organisation (The Grand Theatre)
├── Event: Romeo and Juliet - March 2025
├── Event: Community Workshops - Spring Series
└── Tour: Shakespeare Festival 2025
    ├── Event: Hamlet - London
    ├── Event: Hamlet - Manchester
    └── Event: Hamlet - Edinburgh

Key concepts:

  • Every event must belong to an organisation
  • Tours are optional groupings of related events
  • Events can exist independently or as part of a tour
  • All three share your organisation's branding and settings

Common Questions

Organisation Setup

Can I have multiple organisations? Yes! If you manage multiple venues or distinct brands, you can create separate organisations for each. Each has its own URL, branding, and event management.

Can I change my organisation tag later? No, organisation tags are permanent once created. Choose carefully!

Why? Your organisation tag is your permanent URL and is used across all marketing materials and event pages. However, you can change your organisation name, description, and all other details anytime.

What's the difference between an organisation and an event? Your organisation is your permanent identity on Seaty - like your company profile. Events are the individual ticketed occasions you host - like specific shows, performances, or classes.

Access & Payments

Who can access my organisation? By default, only you (as the creator) have access. You can invite team members and assign them specific permissions through the organisation editor.

Do I need to provide financial details now? No, basic organisation setup doesn't require payment information. You'll set up Stripe Connect when you're ready to start accepting online payments for events.

Need Help?

If you run into any issues creating your organisation:

Email support:

  • Address: support@seaty.co.uk
  • Include: Your account email, the organisation name you tried, and any error messages

Self-service:

Ready to get started?

and create your organisation now!