Search events

Creating a Touring Event Series on Seaty

Group related events on Seaty into a tour: share branding across dates, give attendees one URL, and manage touring shows, workshop series, or festivals.

Overview

A tour is a collection of related events grouped under a single landing page. Tours help organisers manage productions that travel to multiple venues, workshop series that run over several weeks, or festival programmes with varied performances.

At its simplest, a tour answers one question: How do I present multiple related events as a cohesive offering?

Who uses this: Event organisers with organisation admin permissions.

Key capabilities:

  • Group related events under one landing page
  • Share branding and descriptions across all events in the tour
  • Give attendees a single URL to browse all dates and venues
  • Manage touring productions, workshop series, or festival programmes

Before you begin:

  • You must have a Seaty account -
  • You must belong to an organisation - Create an organisation

How It Works

At a glance: You create a tour with a name and unique tag, then add events to it. Each event maintains its own page but also appears on the shared tour landing page.

1. Create the tour container

Access the tour wizard from your organisation dashboard or during event creation. Enter a tour name and unique tag that becomes your permanent URL.

2. Add events to your tour

Create new events and assign them to the tour, or edit existing events to link them. Events can be added at any time.

3. Customise your tour page

Add descriptions, imagery, and configure settings. Your tour landing page automatically displays all linked events.

4. Share your tour URL

Promote your tour with a single URL. Attendees can browse all dates and venues, then book individual events.

Think of it this way:

  • Tour acts as a container and landing page for related events
  • Events remain independent but gain visibility through the tour
  • Tour page gives attendees one place to see all options

When to Use a Tour

Use a Tour When:

  • Touring a Production - Same show, different venues
  • Running a Series - Related workshops or classes
  • Organising a Festival - Multiple events under one programme
  • Multi-Date Programme - Events that tell a connected story
  • Season Ticket Sales - Want to offer bundles across events

Don't Need a Tour?

  • Single Event - Just one performance or session
  • Unrelated Events - Events with no connection
  • Simple Repeats - Same event, same venue, multiple dates (use multi-date event instead)

Step 1: Access the Tour Wizard

There are two ways to create a tour:

Method A: From Organisation Dashboard

  1. Sign in to Seaty
  2. Navigate to your organisation page
  3. Click "Create Tour" from the organisation menu
  4. The tour wizard opens

Method B: During Event Creation

  1. Start creating a new event
  2. When prompted "Is this event part of a tour?"
  3. Click "Create New Tour"
  4. Complete tour setup, then continue with event creation

Step 2: Enter Tour Details

The tour wizard will ask for essential information.

Tour Name

What is the name of your tour?

This is how your tour appears across Seaty and in all marketing.

Best practices:

  • Include the production/series name
  • Add the year or season
  • Keep it clear and memorable

Examples:

  • "Hamlet - National Tour 2025"
  • "Summer Workshop Series"
  • "Shakespeare Festival 2025"
  • "The Complete Works - Season 7"

Tour Tag

What unique tour tag would you like?

Your tour tag creates your custom Seaty URL:

Seaty.co.uk/Tour/YourTourTag

Requirements:

  • Must be unique across all Seaty tours
  • 3-22 characters (minimum 3 characters)
  • No special characters or spaces
  • Use hyphens for multi-word names

Examples:

  • hamlet-tour-2025
  • summer-workshops
  • shakespeare-fest
  • complete-works-s7

Important: Like organisation and event tags, you cannot change this later. Choose carefully!

Why can't the tag be changed? Your tour tag becomes your permanent URL and is used in marketing materials and event listings. Changing it would break existing links.

Step 3: Save Your Tour

Once you've entered the required information:

  1. Review your tour name and tag
  2. Click "Save & create new tour"
  3. Seaty creates your tour and generates your URL
  4. You'll see a confirmation screen

After saving, you'll see:

  • A confirmation screen with your tour details
  • Option to open the tour editor for advanced customisation
  • Option to visit your tour landing page
  • Ability to start adding events to your tour

Step 4: Add Events to Your Tour

Now you need to populate your tour with events.

Adding Events During Creation

When creating a new event:

  1. In the event wizard, you'll see "Select a tour (optional)"
  2. Choose your newly created tour from the dropdown
  3. Complete event creation as normal
  4. The event is now part of your tour

Adding Events After Creation

To add existing events to a tour:

  1. Go to the event editor for the event
  2. Find the "Tour" setting
  3. Select your tour from the dropdown
  4. Save the event
  5. The event is now linked to your tour

Understanding Tour Structure

Tour Landing Page

Your tour gets its own landing page at:

Seaty.co.uk/Tour/YourTourTag

This page displays:

  • Tour name and description
  • Tour imagery and branding
  • All events in the tour
  • Links to book each event
  • Organisation information

Note: Make sure to use the full /Tour/{YourTourTag} format when linking to your tour.

Individual Event Pages

Each event in the tour maintains its own page:

Seaty.co.uk/EventTag

But also shows:

  • Which tour it belongs to
  • Links to other events in the tour
  • Tour branding elements

Attendees can:

  • Browse all tour dates from one page
  • Compare different venues or dates
  • Book multiple events in the tour
  • See the full picture of what's available

Customising Your Tour

After creation, enhance your tour in the tour editor:

Add a Tour Description

Tell people about your tour:

  • What the tour is about
  • What makes it special
  • The journey across venues or time
  • Who should attend

Example:

"Join us as Hamlet tours five major UK cities this spring. This contemporary adaptation brings Shakespeare's masterpiece to life with a stellar cast and innovative staging. Each venue offers a unique experience while maintaining the powerful storytelling that makes this production unmissable."

Upload Tour Imagery

Add visual appeal:

  • Main tour image (appears on tour page)
  • Promotional graphics
  • Production stills
  • Behind-the-scenes photos

Configure Tour Settings

Advanced options:

  • Enable/disable tour landing page
  • Set tour visibility (public or unlisted)
  • Add tour-specific terms and conditions
  • Configure social media integration

Best Practices for Tours

Naming Conventions

Be consistent across events:

Good:

Tour: "Hamlet - National Tour 2025"
  └── Hamlet - London
  └── Hamlet - Manchester
  └── Hamlet - Edinburgh

Avoid:

Tour: "Our Spring Production"
  └── Hamlet at The Grand
  └── Shakespeare's Masterpiece - Manchester
  └── Edinburgh Performance

Why consistency matters? Consistent naming helps attendees immediately understand which events belong together and what differentiates each one.

Event Ordering

Events appear on your tour page in the order of their first date. Ensure dates are set correctly so events appear chronologically.

Why automatic ordering? This ensures attendees see events in a logical sequence without manual reordering by organisers.

Consistent Branding

Use the same:

  • Visual style across all events
  • Description format
  • Pricing structure (where sensible)
  • Terms and conditions

Clear Differentiation

Make it obvious what's different about each event:

  • Highlight the venue or location
  • Note different dates clearly
  • Call out any venue-specific features

Common Tour Patterns

Touring Production

Structure:

  • Same show, multiple venues
  • Dates progress geographically
  • Venues may have different capacities
  • Each event has venue-specific details

Example configuration:

Tour: "Romeo and Juliet - UK Tour"
├── Romeo and Juliet - London (1,200 seats)
├── Romeo and Juliet - Birmingham (800 seats)
├── Romeo and Juliet - Leeds (650 seats)
└── Romeo and Juliet - Glasgow (900 seats)

Workshop Series

Structure:

  • Progressive learning across sessions
  • Same venue, different dates
  • Each builds on the previous
  • Often sold individually or as bundle

Example configuration:

Tour: "Beginner's Acting Course"
├── Week 1: Voice and Movement
├── Week 2: Character Development
├── Week 3: Scene Study
└── Week 4: Final Showcase

Festival Programme

Structure:

  • Variety of different events
  • All under festival banner
  • May span days or weeks
  • Different types of performances

Example configuration:

Tour: "Edinburgh Fringe Selection"
├── Comedy Night with Local Stars
├── New Writing Showcase
├── Physical Theatre Performance
└── Late Night Cabaret

Managing Your Tour

Editing Tour Details

Access the tour editor to:

  • Update tour name and description
  • Change tour images
  • Modify tour settings
  • Manage which events are included

Adding More Events

Add events to your tour anytime:

  • Create new events and assign to tour
  • Move existing events into tour
  • No limit on tour size

Removing Events

If an event no longer fits:

  • Edit the event
  • Set tour to "None"
  • Event remains active but no longer in tour

Deleting a Tour

To delete a tour:

  1. First remove all events from the tour (or delete events)
  2. Once empty, tour can be deleted
  3. Tour URL will no longer work

Important: Deleting a tour doesn't delete its events - they remain as standalone events.

Why aren't events deleted with the tour? This protects your event data and allows events to continue independently. Attendees who already booked those events are unaffected.

Tour URLs and Sharing

Your Tour URL

Your tour is accessible at:

Seaty.co.uk/Tour/YourTourTag

Share this URL on:

  • Social media posts
  • Email marketing
  • Printed promotional materials
  • Your website
  • Press releases

SEO Benefits

Tours improve discoverability:

  • Single page shows all dates
  • Better for search engines
  • Easier for people to find full programme
  • Reduces confusion about what's available

Advanced Tour Features

Season Tickets

Sell access to multiple events:

  • Create a special ticket type
  • Offer discounts for attending multiple events
  • Manage through discount codes

Tour Analytics

Track performance across your tour:

  • Compare sales by venue
  • Identify popular dates
  • Monitor overall tour success
  • Adjust pricing or marketing

Cross-Promotion

Use your tour to:

  • Promote less popular dates
  • Highlight venue changes
  • Encourage multi-event attendance
  • Build anticipation for upcoming dates

Common Questions

Tour Structure

Can I have events in multiple tours? No - each event can only belong to one tour at a time. If you need different groupings, consider using tags or custom landing pages.

Do attendees need to book all events in a tour? No - tours are for organisation and navigation. Attendees can book any individual event(s) they want.

How will the grouped events show on my organisation page? When a tour contains two or more events, they appear together as a single tile on your organisation page with a Choose your option picker strip. Each button on the strip takes customers straight to one event's booking page; clicking the rest of the tile opens the tour landing page. This is automatic — you do not configure it. See Organisation page for the full layout.

Tour Settings

Can I change my tour tag later? No, tour tags are permanent once created. Choose carefully! Your tour tag is your permanent URL and is used in marketing materials.

Can I make a tour private or hidden? Yes - tours can be set to "unlisted" so only people with the direct link can access them.

Managing Events

What if dates change? Simply update the individual events. Your tour page will automatically reflect the new dates.

Can I offer tour passes or multi-event tickets? Yes! Use discount codes that apply across multiple events, or create a special "tour pass" event type.

Tips for Success

Plan Your Tour First

Before creating:

  • Know all venues and dates
  • Understand capacity variations
  • Decide on pricing strategy
  • Prepare consistent descriptions

Use Clear Progression

Order events logically:

  • Chronologically for tours
  • Sequentially for series
  • Thematically for festivals

Promote the Whole Tour

Market the tour as an entity:

  • "See Hamlet in your city!"
  • "Complete the full workshop series"
  • "Don't miss any of the festival"

Update Regularly

Keep your tour current:

  • Add new dates as confirmed
  • Remove cancelled events
  • Update descriptions with reviews
  • Refresh imagery as needed

Need Help?

If you encounter any issues creating tours:

Email support:

  • Address: support@seaty.co.uk
  • Include: Your organisation name, tour name you tried, and any error messages

Self-service:

Ready to create your tour?

and start organising your tour today!