Editing your Tour

Tours allow you to link multiple events together under a shared brand and landing page. Configure your tour's name, imagery, linked events, visual theme, and marketing tracking to create a cohesive touring production or event series.

Tour Settings

Configure the essential settings that define your tour. Set up your tour's identity, add events, establish consistent branding, and configure marketing tracking for your touring production.

Tour Details

Set up the essential information that defines your tour: name, unique URL tag, and rich text description shown to customers across the platform.

Tour Image

Add a professional tour image shown on the tour landing page, in search results, and on social shares - consistent visual branding for your tour.

Tour Events

Build your tour from your existing events. Events are grouped by tour status. An event can only belong to one tour at a time.

Tour Theme

Customise your tour with a custom colour, header image, sparkles, and backgrounds. Tour themes apply to all associated events as a fallback.

Tour Marketing

Set up a Facebook Ads Pixel for your tour to measure campaign effectiveness across all events with unified tour-wide conversion tracking and analytics.

Recommended Setup Order

Start by configuring your Tour Details including name and description. Next, upload a Tour Image that represents your touring production. Then add the Events that make up your tour. Finally, customise your Theme for consistent branding and configure Marketing tracking if needed.