Tour Image

Add a professional tour image that represents your entire production across all venues. This image appears on the tour landing page, in search results, and when your tour is shared on social media, providing consistent visual branding for your touring production.

Overview

Your tour image is the primary visual that represents your entire tour series. It appears on your tour page, in search results, and when people share your tour on social media.

At its simplest, the Tour Image section answers one question: What does my tour look like to potential attendees?

Who uses this: Organisers with edit access to the tour.

Key capabilities:

  • Upload a tour image up to 20MB (JPEG or PNG)
  • Automatic processing including compression and resizing
  • Consistent branding across all tour dates and venues
  • Professional presentation in search results and social shares

How It Works

At a glance: Upload an image, the system processes it automatically, and it appears everywhere your tour is displayed.

1. Upload Your Image

Click on the image area in the Tour Editor to select a JPEG or PNG file from your device. Files up to 20MB are accepted.

2. Automatic Processing

Seaty automatically optimises your image for web display. This includes compressing for faster loading, resizing if needed, and correcting orientation.

3. Image Goes Live

Once processed, your tour image appears across all tour pages, search results, and social media previews automatically.

Think of it this way:

  • Tour Image is your tour's primary visual identity
  • Processing ensures it displays beautifully everywhere
  • Distribution happens automatically across all platforms

Key Features

Automatic Image Processing

When you upload a tour image, Seaty automatically:

  • Validates format - Accepts JPEG and PNG files only
  • Checks file size - Enforces 20MB maximum upload size
  • Optimises quality - Compresses images whilst maintaining visual quality
  • Resizes dimensions - Scales down to 1200x1200px maximum if needed
  • Removes metadata - Strips photo information for privacy and smaller file sizes
  • Corrects orientation - Automatically rotates images to display correctly
  • Serves efficiently - Delivers images quickly worldwide

Image Specifications

PropertySpecification
Upload Size Limit20MB maximum
Accepted FormatsJPEG (.jpg, .jpeg), PNG (.png)
Recommended Minimum800px × 800px for quality
Maximum Dimensions1200px × 1200px
Final Image SizeTypically under 2MB after processing
CompressionAutomatic whilst maintaining visual quality
StorageCloud storage with global delivery

Where Your Tour Image Appears

Your tour image displays prominently across multiple locations:

  • Tour Landing Page - Main promotional image at the top of your tour page
  • Search Results - Thumbnail when users browse tours and events
  • Organisation Page - Featured in your organisation's tour listings
  • Social Media - Preview image when your tour URL is shared on Facebook, Twitter, LinkedIn
  • Mobile App - Tour listings and detail pages in the Seaty mobile application
  • Admin Dashboard - Tour overview and management screens

Step-by-Step Guide

Uploading Your First Tour Image

  1. Navigate to Tour Editor

    • From your Organisation dashboard, select your tour
    • Click Edit to open the Tour Editor
    • Click Image in the left-hand navigation menu
    • You'll see an empty placeholder with "Click to add image"
  2. Select Your Image File

    • Click anywhere on the empty image area
    • Your system file browser opens
    • Navigate to your prepared image file
    • Select a JPEG or PNG file
    • Click Open
  3. Wait for Upload and Processing

    • A loading spinner appears during upload
    • Processing typically takes 2-10 seconds
    • Larger images take longer due to compression and optimisation
    • The system automatically handles resizing and quality optimisation
  4. Review the Uploaded Image

    • Your image appears in the Image section
    • Check that it displays correctly and is properly oriented
    • Verify the entire image is visible without unexpected cropping
    • Ensure key visual elements are clearly visible
  5. Save Your Changes

    • Click Save in the top-right corner of the Tour Editor
    • Wait for confirmation that changes are saved
    • Your tour image is now live across all tour pages
    • Changes propagate to all associated event dates automatically

Replacing an Existing Tour Image

  1. Open Tour Editor

    • Navigate to your tour in the Organisation dashboard
    • Click Edit to open the Tour Editor
    • Select Image from the left-hand menu
    • You'll see your current tour image displayed
  2. Click to Replace

    • Click directly on the current image
    • File browser opens automatically
    • Your previous image remains visible until replacement uploads
  3. Select New Image

    • Choose your replacement image file
    • Click Open to begin upload
    • New image uploads and processes automatically
  4. Automatic Replacement

    • New image uploads and processes
    • Old image is completely replaced
    • Previous image is deleted from storage
    • URL updates automatically across all pages
  5. Save Changes

    • Click Save in the top-right corner
    • New image goes live immediately
    • All tour dates reflect the updated image
    • Social media preview updates within 24 hours

Best Practices

Choosing the Right Tour Image

High-Quality Photography

  • Use professional production photography when available
  • Ensure images are sharp, well-lit, and in focus
  • Avoid blurry, grainy, or pixelated images
  • Check that performers' faces are clearly visible
  • Use vibrant colours that stand out in listings

Appropriate Dimensions and Composition

  • Upload images at least 800px × 800px for best quality
  • Square images (1:1 ratio) work best for consistent display
  • Landscape images work well for hero sections
  • Avoid extremely tall or narrow aspect ratios
  • Centre important visual elements to avoid cropping

Visual Content Guidelines

  • Show key performers, cast, or production moments
  • Feature recognisable branding or production logos
  • Include staging, costumes, or distinctive visual elements
  • Use eye-catching colours that stand out
  • Ensure the image represents the entire tour, not just one date

Text in Images

  • Keep text minimal and highly readable
  • Ensure tour name is visible if included
  • Use high-contrast text over backgrounds
  • Remember images display at various sizes
  • Test legibility on mobile device screens

Technical Recommendations

File Format Selection

  • JPEG: Best for photographs and production images with complex colours
  • PNG: Best for graphics, logos, or images requiring transparency (though background transparency not preserved)

Preparing Your Image Before Upload

  1. Crop to focus area - Remove unnecessary edges and distractions
  2. Adjust brightness/contrast - Ensure visibility and visual impact
  3. Check orientation - Verify correct rotation before upload
  4. Test on mobile - View how it looks on small screens
  5. Sharpen appropriately - Ensure clarity without over-sharpening

File Size Optimisation

  • Don't upload massive files unnecessarily - resize beforehand if over 5MB
  • Save JPEGs at 80-90% quality before uploading
  • Use PNG only when transparency or graphics require it
  • Remember Seaty compresses anyway, so extreme quality isn't necessary
  • Smaller files upload faster and process more reliably

Professional Image Guidelines for Different Tour Types

Theatre & Musical Productions

  • Use key production photos from dress rehearsals
  • Feature lead performers in costume
  • Show distinctive staging or set design
  • Include production branding if available
  • Consider iconic moments from the show

Concert Tours

  • Action shots of performers on stage
  • Show lighting and stage production value
  • Feature recognisable artist imagery
  • Include venue atmosphere and crowd when appropriate
  • Use high-energy, engaging imagery

Comedy Tours

  • Professional headshots of comedians
  • Stage performance shots with personality
  • Consider promotional photography
  • Ensure faces are clearly visible
  • Capture the performer's unique style

Dance & Ballet Tours

  • Dynamic movement photography
  • Show costumes and choreography
  • Feature principal dancers
  • Include distinctive staging elements
  • Use dramatic lighting and composition

Workshops & Educational Tours

  • Show participants engaged in activities
  • Display finished projects or outcomes
  • Feature instructors if they're well-known
  • Use bright, inviting, professional imagery
  • Demonstrate the learning experience

Sports & Athletic Events

  • Action shots from previous events
  • Team photos or individual athletes
  • Stadium or venue imagery when distinctive
  • Trophy presentations or achievements
  • Show the energy and excitement

Common Questions

File Requirements

What happens if my image is too large?

If your image exceeds 20MB, you'll see an error message and upload will fail. Resize your image before uploading using:

  • Photo editing software - Photoshop, GIMP, Affinity Photo
  • Online tools - TinyPNG, Squoosh, Compressor.io
  • Built-in OS tools - Windows Photos, macOS Preview

Can I use SVG files?

No, the Tour Image section only accepts JPEG and PNG formats. SVG support is available in the Theme section for logos and vector graphics, but not for main tour images.

Will my image lose quality?

Seaty uses intelligent compression that preserves visual quality whilst reducing file size. Results are visually identical for most images, with file sizes typically reduced by 40-60%.

Image Display

Why was my image rotated incorrectly?

Seaty automatically corrects image orientation based on the image's embedded information. If an image appears incorrectly rotated:

  1. Open in photo editing software (Photoshop, GIMP, Preview)
  2. Rotate to correct orientation
  3. Save the image
  4. Re-upload to Seaty

Can I use images with text overlays?

Yes, but keep text minimal, bold, and legible. Consider:

  • Large, bold fonts - Remain readable when scaled down
  • High contrast - Text clearly visible against background
  • Essential information only - Tour name, key dates, or tagline
  • Safe positioning - Centre text to avoid cropping at different aspect ratios
  • Mobile testing - Verify text remains readable on small screens

How is tour image different from event image?

Tour Image represents your entire tour series and displays on the tour landing page, shared across all events. Event Image is specific to individual dates and can be customised per venue. The tour image provides consistent branding whilst individual event images can highlight specific variations.

Managing Images

How do I remove a tour image?

Currently, you cannot remove a tour image once uploaded - you can only replace it. If you need to use a minimal placeholder:

  1. Create a simple branded graphic (1200x1200px)
  2. Upload this as your tour image
  3. Alternatively, use a solid colour background with tour name text

What if I don't have professional photography?

Options for creating effective tour images:

  • Canva - Free design tool with tour and event templates
  • Adobe Express - Simple graphic design for non-designers
  • Stock photos - Use royalty-free sites (Unsplash, Pexels, Pixabay)
  • DIY photography - Use a smartphone with good lighting and composition
  • Hire a photographer - Invest in professional production photography

Does the tour image affect search and social sharing?

Yes! Your tour image appears in social media previews when shared on Facebook, Twitter, and LinkedIn, plus search result thumbnails. A high-quality, relevant image dramatically improves click-through rates, directly impacting ticket sales.

Troubleshooting

What if my upload fails?

"File exceeds 20MB limit"

  • Resize your image to smaller dimensions (max 1200x1200px)
  • Compress using online tools before uploading
  • Save JPEG at lower quality setting (80-85%)

"Unsupported format"

  • Ensure file has .jpg, .jpeg, or .png extension
  • Convert other formats (HEIC, WebP, TIFF, BMP) to JPEG
  • Re-save your image in a supported format

"Upload interrupted"

  • Check your internet connection stability
  • Try uploading again after connection stabilises
  • Use a smaller file size if connection is slow

Advanced Tips

Social Media Optimisation

To maximise impact when your tour is shared on social platforms:

  1. Use optimal dimensions - 1200x1200px or 1200x630px work best across platforms
  2. Place key content centrally - Different platforms crop differently
  3. Test sharing preview - Use Facebook Debugger or Twitter Card Validator
  4. Include branding - Make your organisation or production recognisable
  5. Use vibrant colours - Stand out in social media feeds
  6. Avoid fine details - Images are often displayed small in feeds

A/B Testing Tour Images

Try different images to see what drives more bookings:

  1. Upload an initial image and monitor ticket sales for 1-2 weeks
  2. Replace with an alternative image (different cast member, different scene)
  3. Compare booking rates and engagement metrics
  4. Use analytics to identify which image performed better
  5. Keep the most effective image for peak booking periods

Seasonal and Campaign Updates

Update your tour image strategically for:

  • Seasonal themes - Christmas, summer, Halloween variations
  • Countdown promotions - "Only 2 weeks left!" or "Final dates!" overlays
  • Award announcements - "Award-winning production" badges
  • Special guests - Feature celebrity or special guest performers
  • Sold-out momentum - "Extended run" or "Booking fast" indicators
  • Press reviews - "5-star reviews" or critic quotes

Brand Consistency Across Tours

Maintain visual consistency across all your organisation's tours:

  • Use similar photographic style and colour grading
  • Apply consistent filters or post-processing
  • Include organisation logo in same position
  • Use matching fonts for text overlays
  • Maintain similar composition and framing
  • Create recognisable visual brand identity

Professional Photography Investment

Consider investing in professional tour photography:

  • Production photographer - Capture dress rehearsals and key performances
  • Multiple shots - Get variety for A/B testing and updates
  • High resolution - Future-proof for various platforms
  • Usage rights - Ensure you have rights for promotional use
  • Cast variety - Feature different performers and scenes
  • Branding shots - Include organisation and production branding

Next Steps

After Uploading Your Tour Image

  1. Customise Your Tour Theme - Match colours and branding to your image

  2. Set Up Marketing Tools - Optimise SEO and social sharing

  3. Add Individual Events - Create specific dates under your tour

  4. Configure Tour Details - Complete tour description and information


Need Help?

If you're having trouble with tour images:


Ready to create a compelling tour identity?

Upload a professional tour image to establish your brand, attract more attendees, and increase ticket sales across all your tour dates.