Tour Details

• Set your tour's public name that appears across Seaty
• Create a permanent custom URL for marketing and sharing
• Write a rich description explaining what connects your events
• Establish your tour's brand identity before adding events

At a glance: You name your tour, claim a unique URL tag, and write a description. This creates a landing page that automatically displays all events you add to the tour.

Think of it this way:

• Tour name is what customers see and remember
• Tour tag is what they type or click to find you
• Tour description is what convinces them to explore further

• Don't have dates - The events within the tour have dates
• Don't sell tickets - Customers book individual events, not the tour itself
• Provide navigation - They help customers browse all related events in one place
• Share branding - Common imagery and description across all grouped events
• Create a landing page - One URL that showcases all tour dates and venues

• Must be longer than 2 characters
• Maximum 100 characters
• Can include special characters and punctuation

• Include the production or series name
• Add the year or season for clarity
• Make it memorable and descriptive
• Use British English spelling throughout
• Keep it clear and concise

• "Hamlet - National Tour 2025"
• "Summer Workshop Series"
• "Shakespeare Festival 2025"
• "The Complete Works - Season 7"
• "Beginner's Photography Masterclass Tour"

✅ Good:
"Romeo and Juliet - UK Tour 2025"
- Clear production name
- Indicates it's a tour
- Includes the year

❌ Less effective:
"Our Spring Production"
- Too generic
- Doesn't indicate what the show is
- Missing helpful context

seaty.co.uk/Tour/your-tour-tag

• Must be longer than 2 characters
• Maximum 22 characters
• Must be unique across all of Seaty
• Cannot contain special characters or spaces
• Use plain text only (a-z, 0-9, hyphens recommended)

• Use lowercase for consistency
• Use hyphens to separate words
• Make it memorable and easy to say verbally
• Keep it short for easier sharing
• Avoid numbers unless necessary
• Reflect the tour name where possible

• hamlet-tour-2025
• summer-workshops
• shakespeare-fest
• complete-works-s7
• photo-masterclass

• The tag is too short (≤2 characters)
• The tag contains special characters
• The tag is already in use by another tour

Critical: You cannot change the tour tag after creation. This is permanent because the tag becomes part of your tour's URL and may appear in printed marketing materials. Choose carefully!

Tour: "The Lion King - UK Tour 2025"
Tag: lion-king-uk-2025
URL: seaty.co.uk/Tour/lion-king-uk-2025

Tour: "Digital Photography Course"
Tag: digital-photo-course
URL: seaty.co.uk/Tour/digital-photo-course

Tour: "Edinburgh Arts Festival 2025"
Tag: edinburgh-arts-2025
URL: seaty.co.uk/Tour/edinburgh-arts-2025

• What the tour is about (production overview, series theme, festival concept)
• What connects the events together
• Who should attend (target audience)
• What makes this tour special or unique
• The journey across venues or progression through time
• Any tour-wide features or benefits
• Practical information relevant to all events

• Headings - H1, H2 for organising sections
• Text formatting - Bold, italic, underline, strikethrough
• Lists - Bullet points and numbered lists for clear information
• Links - Hyperlinks to external resources or additional information
• Basic styling - Text alignment and colours

Join us as Hamlet tours five major UK cities this spring.

This contemporary adaptation brings Shakespeare's masterpiece to life with a stellar cast and innovative staging. Each venue offers a unique experience whilst maintaining the powerful storytelling that makes this production unmissable.

What to expect:
• 2 hours 30 minutes of gripping theatre
• Interval refreshments at each venue
• Post-show Q&A sessions at selected performances
• Accessible seating available at all venues

Perfect for Shakespeare enthusiasts, students, and anyone seeking world-class theatre.

Book early - previous tour dates have sold out!

Develop your photography skills with our comprehensive four-week masterclass series.

This progressive course takes you from fundamentals to advanced techniques, with each session building on the previous week's learning. Whether you're a complete beginner or looking to refine your skills, our expert tutors provide personalised guidance throughout.

The series covers:
• Week 1: Camera basics and composition
• Week 2: Lighting techniques and exposure
• Week 3: Post-processing and editing
• Week 4: Portfolio development and critique

All equipment provided. Small class sizes ensure individual attention.

Complete all four sessions to receive your certification.

• Focus on what connects the events
• Highlight the journey or progression
• Explain benefits of seeing multiple events
• Provide overview rather than specific details

• Detail the particular venue and date
• Include venue-specific information
• Provide exact times and practical details
• Focus on that singular experience

• Start with the big picture
• Explain why these events belong together
• Highlight what's consistent across all events
• Note what varies between events
• Include a call to action
• Keep tone enthusiastic and welcoming
• Use British English spelling throughout

[Opening hook about the production]
[What makes this production special]
[Overview of the tour - venues/dates]
[What's consistent across all performances]
[Target audience]
[Booking encouragement]

[Learning outcomes]
[Course structure and progression]
[Who should attend]
[What's included]
[Prerequisites or requirements]
[Certification or outcomes]

[Festival theme/concept]
[Range of events included]
[Duration and structure]
[Special features or highlights]
[How to experience the festival]
[Booking options]

• A red warning appears: "Oops! Your tour description is too long"
• The save button shows a warning count
• You must reduce the character count before saving
• The editor becomes read-only when you reach exactly 10,000 characters

• ✅ Tour name (longer than 2 characters)
• ✅ Tour tag (2-22 characters, no special characters, unique)

• Tour name must be longer than 2 letters
• Tour tag must be longer than 2 letters
• Tour tag cannot contain special characters
• Tour tag must not be in use by another tour
• Description must be under 10,000 characters

• "Invalid name" - "You must enter an tour name longer than 2 letters."
• "Tour tag length" - "You must enter a tour tag longer than 2 letters."
• "Invalid tour tag" - "Tour tags cannot contain special letters, make sure its just plain text."
• "Description too long" - "You must enter a tour description of 10000 characters or less."

When valid:
[✓ Save] - Green button, clickable

When warnings exist:
[⚠ 2 Tasks] - Orange button with dropdown
  Click to see:
  • Warning 1: Title and explanation
  • Warning 2: Title and explanation

1. Make your changes in any field (name, tag, description)
2. Check the save button for warnings
3. Fix any validation issues indicated
4. Click "Save" button in the toolbar at the top
5. Wait for "Saving tour..." message
6. System saves your tour details
7. Wait for "All done!" confirmation
8. Page reloads with your saved changes

• You must save manually - no auto-save functionality
• Unsaved changes trigger a browser warning if you try to leave
• The save button tracks your editing history
• All tour sections save together (you can edit multiple sections before saving)
• After saving, you're redirected to the saved tour URL

✅ "Hamlet - National Tour 2025"
✅ "Beginner's Watercolour Workshop Series"
✅ "Summer Music Festival 2025"

❌ "Spring Production"
❌ "Workshop Series"
❌ "Our Events"

• Production or series name
• Year or season
• Level (beginner, advanced) for courses
• Location or scope (UK Tour, Regional, National)

• "Hamlet - London"
• "Hamlet - Manchester"
• "Hamlet - Edinburgh"

✅ hamlet-uk-2025
✅ photo-course
✅ summer-fest

❌ hamlet-national-tour-2025-uk
❌ beginners-photography-masterclass-series
❌ summer-music-arts-festival-2025

✅ "seaty dot co dot uk slash tour slash summer-fest"
❌ "seaty dot co dot uk slash tour slash smr-fst-twenty-five"

✅ hamlet-2025  (next year: hamlet-2026)
✅ summer-fest-2025  (next year: summer-fest-2026)

❌ hamlet-tour  (conflicts with next year)
❌ our-festival  (not specific enough)

✅ "Join us for Hamlet touring five major UK cities this spring. This contemporary adaptation brings Shakespeare's masterpiece to life..."

❌ "We are pleased to announce that following our successful previous season, we have decided to take our production on tour..."

1. Opening hook (what is this?)
2. Details (what's included?)
3. Audience (who should come?)
4. Call to action (how to book?)

• Bold key information
• Use bullet points for lists
• Break text into short paragraphs
• Add headings for sections

✅ "Develop professional-level photography skills"
❌ "Learn about aperture and shutter speed"

✅ "Experience world-class theatre in your city"
❌ "A touring production visiting multiple venues"

• Running time (if consistent across events)
• What's included at all venues
• Target audience or age suitability
• Accessibility features available
• Any tour-wide offers or packages

• Don't list all individual events (they appear automatically)
• Don't include specific venue details (that's in event descriptions)
• Don't write overly long descriptions (respect the 10,000 character limit)
• Don't use confusing jargon or technical terms
• Don't forget to proofread for British English spelling

• Overall concept or production
• What connects the events
• Tour-wide features
• General audience information
• Why someone should attend

• Specific venue details
• Exact dates and times
• Venue-specific features
• Parking and access for that location
• Any unique aspects of that performance

"Hamlet tours five major UK cities this spring with our contemporary adaptation..."

"Hamlet at the Manchester Palace Theatre, March 20-22. This stunning Victorian theatre offers excellent sightlines and accessibility features. Bar open from 6:30 PM. Parking available in the adjacent NCP car park..."

• ✅ Choose a clear, descriptive tour name
• ✅ Create a short, memorable tour tag
• ✅ Write a comprehensive tour description
• ✅ Use British English spelling throughout
• ✅ Save your changes regularly
• ✅ Preview your tour landing page after saving

• ❌ Using generic tour names
• ❌ Creating overly long tour tags
• ❌ Leaving the description blank
• ❌ Using special characters in tour tags
• ❌ Forgetting you can't change the tag later
• ❌ Duplicating event descriptions in tour description

• Tour name - Clear, descriptive, includes year/season if relevant
• Tour tag - Short, memorable, unique, no special characters
• Tour description - Comprehensive overview explaining the tour
• Description length - Under 10,000 characters
• British English - Checked spelling throughout
• Validation - No warnings showing on save button
• Saved - Changes saved successfully
• Preview - Tour landing page looks correct

1. Tour - Name, tag, and description (you are here)
2. Image - Upload tour imagery and promotional photos
3. Events - Manage which events belong to this tour
4. Theme - Customise tour landing page colours and branding
5. Marketing - Configure Facebook Pixel and marketing tracking