Tour Events

• Add standalone events to your tour
• Remove events from your tour (without deleting them)
• Move events between different tours
• View which events are available to add
• Manage the relationship between your tour and its events

At a glance: Toggle switches to select events, review your changes, then save to update your tour's programme.

Think of it this way:

• Events with no tour are standalone events ready to join any tour
• Events in this tour are already part of your programme
• Events with existing tour belong to another tour but can be moved to yours

• Adding an event to your tour automatically removes it from any other tour
• Events can exist without any tour (standalone events)
• You can move events between tours by adding them to a different tour

• Displays the tour information on the event's landing page
• Shows the event on the tour's landing page
• Allows cross-promotion between tour dates
• Maintains organised event groupings

1. Find the event in the "Events with no tour" list
2. Toggle the switch next to the event name
3. The event is marked for addition (not yet saved)
4. Click Save in the toolbar to commit the change

• New events created specifically for this tour
• Existing events that should join the tour
• Events that were previously removed from tours

1. Find the event in the "Events in this tour" list
2. Toggle the switch to turn it off
3. The event is marked for removal (not yet saved)
4. Click Save in the toolbar to commit the change

1. Find the event in the "Events with existing tour" list
2. Toggle the switch next to the event name
3. The event is marked to move to your tour (not yet saved)
4. Click Save in the toolbar to commit the change

[Event Name] #[EventTag]

• "Hamlet - London #hamlet-london"
• "Workshop Session 1 #photo-week1"
• "Festival Opening Night #summer-fest-opening"

1. Alphabetically by event name (primary)
2. Then by event tag (secondary)

1. Toggle switches - Mark events for addition or removal
2. Review your changes - Check which events are selected
3. Click Save - Commit all changes at once
4. Changes take effect - Tour page updates immediately

• Tour has a valid name (longer than 2 characters)
• Tour tag is valid (2-22 characters, no special characters)
• Description isn't too long (if provided)

• Tour name appears on event pages
• Tour description is accessible from events
• Tour imagery can be displayed on events
• Consistent theming across tour events (if enabled)

• Links between tour dates
• Tour landing page access
• "See all tour dates" functionality
• Cross-promotion opportunities

• Unified tour messaging
• Shared social media integration
• Tour-wide discount codes (via standard discount system)
• Consistent terms and conditions (when tour theme enabled)

• Own event name and description
• Specific dates and times
• Venue and location information
• Individual seating plans or ticket types

• Independent ticket pricing
• Event-specific discounts
• Unique handling fees
• Individual payment settings

• Separate order processing
• Event-specific reporting
• Individual refund handling
• Distinct attendee lists

Tour: "Macbeth - UK Tour 2025"
└── Events in this tour:
    ├── Macbeth - London #macbeth-london
    ├── Macbeth - Manchester #macbeth-manchester
    ├── Macbeth - Edinburgh #macbeth-edinburgh
    └── Macbeth - Cardiff #macbeth-cardiff

• Single landing page shows all tour dates
• Attendees can compare venues and dates
• Consistent branding across all venues
• Easy navigation between locations

Tour: "Photography Masterclass"
└── Events in this tour:
    ├── Introduction to Photography #photo-intro
    ├── Lighting Techniques #photo-lighting
    ├── Post-Processing #photo-editing
    └── Portfolio Review #photo-portfolio

• Progressive learning pathway is clear
• Attendees can book full series or individual sessions
• Related workshops grouped logically
• Marketing emphasises complete journey

Tour: "Summer Arts Festival"
└── Events in this tour:
    ├── Opening Gala Concert #summer-gala
    ├── Shakespeare in the Park #summer-shakespeare
    ├── Jazz Evening #summer-jazz
    └── Comedy Night #summer-comedy

• Festival programme in one place
• Cross-promotion between different shows
• Unified festival branding
• Easy for attendees to explore options

Tour: "Romeo and Juliet - National Tour"
├── Romeo and Juliet - London
├── Romeo and Juliet - Birmingham
└── Romeo and Juliet - Leeds

Tour: "National Tour 2025"
├── R&J at The Grand Theatre
├── Shakespeare's Classic - Birmingham
└── Performance in Leeds

production-venue
hamlet-london
hamlet-manchester
hamlet-edinburgh

series-number
workshop-week1
workshop-week2
workshop-week3

1. Create tour with initial confirmed venues
2. Add first few events to get tour started
3. Add additional events as dates are confirmed
4. Continue adding throughout tour planning

• Events appear on tour page by their first date
• Plan dates carefully to show logical progression
• Earlier dates should generally be added first

• Different venues may have different seating
• Pricing might vary by location
• Consider these when setting up each event

• Add events that open for sale first
• Later tour dates can be added when confirmed
• Maintain momentum with rolling announcements

• Verify all confirmed dates are included
• Remove any cancelled events
• Check event names are consistent
• Ensure pricing is appropriate
• Update descriptions if needed

1. Open the tour editor
2. Toggle off the cancelled event
3. Save the tour
4. Handle the individual event (mark as cancelled or delete)
5. Tour page updates automatically

1. Update the individual event's venue information
2. Consider updating event name to reflect new venue
3. Tour automatically shows updated venue
4. No need to remove and re-add the event

1. Update dates on the individual event
2. Tour page automatically reflects new dates
3. Event repositions in tour date order automatically
4. No changes needed in tour editor

1. Create new tour for split portion
2. Remove relevant events from original tour
3. Add them to new tour
4. Both tours now exist independently

1. Decide which tour to keep
2. Add events from other tour to main tour
3. Events automatically move
4. Delete empty tour if desired

• All tour events listed in one place
• Attendees can browse complete programme
• Better for search engine optimisation
• Single URL to share and promote

• Still accessible via event tag URLs
• Show tour affiliation prominently
• Link back to tour landing page
• Maintain individual event SEO

• Events appear in Seaty search
• Tour name included in event information
• Both tour and event pages indexed
• Broader keyword coverage

Seaty.co.uk/Tour/YourTourTag

Seaty.co.uk/EventTag

• Share tour URL for full programme promotion
• Share event URLs for specific venue marketing
• Use both in different marketing contexts
• Track which URLs drive most sales

1. Event's TourTag property is set to your tour's tag
2. Event joins tour's Events collection
3. Changes are saved to the database
4. Tour and event pages update immediately

1. Event's TourTag property is cleared
2. Event is removed from tour's Events collection
3. Event becomes standalone again
4. Event remains fully functional

• Collection of Event references
• Each event knows its parent tour
• Bidirectional relationship maintained

• TourTag string (links to tour)
• Tour reference (full tour object when loaded)
• Maintains own independent data

• Deleting an event removes it from its tour
• Deleting a tour converts events to standalone
• Events can change tours dynamically
• Relationships are always consistent

• Event belongs to a different organisation
• You don't have permissions for that event
• Event was deleted
• Event is from a different user account

• Verify event exists via event admin page
• Check organisation ownership
• Ensure you're signed in to correct account
• Confirm event permissions

• Invalid tour name (too short)
• Invalid tour tag (special characters or too short)
• Description exceeds character limit
• Other validation warnings in toolbar

• Fix validation errors shown in toolbar dropdown
• Review tour details section
• Ensure all required fields are valid

1. Save any pending changes in current tour editor
2. Navigate to event's current tour editor
3. Remove event from that tour and save
4. Return to your tour editor
5. Event should now appear in "Events with no tour"
6. Add to your tour and save

• Hard refresh the tour page (Ctrl+F5 or Cmd+Shift+R)
• Clear browser cache
• Check you clicked Save in the editor
• Verify changes in tour admin area

• Create separate tours per organisation
• Use marketing to link them together
• Share consistent branding and messaging
• Cross-promote on social media

1. Create discount codes on each event
2. Make codes work across all tour events
3. Offer codes as "season pass"
4. Market as bundle pricing

• Incentivises multiple bookings
• Increases overall tour attendance
• Rewards loyal fans
• Drives early sales

1. Set each event in tour to "Unlisted"
2. Share tour URL directly with intended audience
3. Tour page remains accessible via direct link
4. Won't appear in public search or listings

• Add your most important venues first
• Get tour page live early
• Build momentum with progressive announcements
• Add dates as they're confirmed

• Use systematic naming across events
• Maintain similar pricing structures
• Apply consistent branding
• Keep descriptions aligned

• Check which venues sell best
• Identify popular dates
• Adjust pricing if needed
• Add dates where demand is high

• Emphasise the multi-venue opportunity
• Highlight progression across locations
• Create urgency with limited dates
• Encourage early booking across tour

• Email: support@seaty.co.uk
• Learn more: Creating a Tour
• Event help: Creating an Event