Organisation Details

Set up your organisation's core identity including name, unique tag, website, physical address, box office contact details, social media links, and public-facing rich text description. This information appears throughout the platform on event pages, in customer emails, and on invoices.

Overview

Your organisation details form the foundation of your presence on Seaty. This information appears on your public organisation page, event pages, order confirmations, and invoices. Getting it right helps customers find you, contact you, and trust your events.

At its simplest, Organisation Details answers one question: Who are you, and how can people reach you?

Who uses this: Organisation administrators and owners.

Key capabilities:

Set your organisation name and unique web address (tag)
Add your physical address for administrative records
Configure box office contact details visible to customers
Add links to your social media profiles
Write a compelling public description of your organisation

Looking for Facebook Pixel or the mailing list toggle? Those settings now live in the dedicated Organisation Marketing section of the editor.

Organisation Details overview showing Seaty Admin Options, Details section with name, tag, and website fields, and Address section

How It Works

At a glance: Setting up organisation details is a straightforward process of entering your core information and saving it.

1. Enter your identity information

Start with your organisation name and tag. The name is how customers see you throughout the platform. The tag creates your unique web address that you can share in marketing materials.

2. Provide your address

Enter your business address for administrative purposes. This information is used for invoicing and internal records, not displayed to customers.

3. Set up contact details

Add your box office email and phone number. These appear on event pages so customers can reach you with questions about tickets, accessibility, or group bookings.

4. Describe your organisation

Write a compelling description that tells customers who you are, what you do, and why they should attend your events. This appears on your public organisation page.

5. Save your changes

Review your information and save. All sections save together, so you can make multiple changes before saving once.

Think of it this way:

Organisation name is your public identity across the platform

Organisation tag is your unique web address for marketing

Contact details are how customers reach you directly

Description is your opportunity to build trust and interest

Details

Organisation Name

What is your organisation's name?

This is how your organisation appears throughout Seaty - on your organisation page, event pages, order confirmations, and invoices.

Requirements:

Must be longer than 2 characters
Maximum 100 characters
Required field

Best practices:

Use your official registered organisation name
Include legal entity type if appropriate (Theatre Company, Community Group, etc.)
Keep it clear and professional
Avoid abbreviations unless widely recognised

Examples:

"Richmond Theatre Company"
"Manchester Community Arts Centre"
"The Phoenix Players"
"St Mary's School"

Where it appears:

Organisation landing page header
Event pages (as event organiser)
Order confirmation emails
Invoices and receipts
Search results

Validation: The save button will be disabled if the organisation name is too short (≤2 characters).

Organisation Tag

What organisation tag would you like?

Your organisation tag creates your custom Seaty URL that anyone can use to access your organisation:

seaty.co.uk/Organisation/your-tag

Requirements:

Must be longer than 2 characters
Maximum 22 characters
Must be unique across all of Seaty
Cannot contain special characters or spaces
Use plain text only (a-z, 0-9, hyphens recommended)
Required field

Best practices:

Use lowercase for consistency
Use hyphens to separate words
Make it memorable and easy to say verbally
Keep it short for easier sharing on marketing materials
Match your organisation name where possible
Avoid numbers unless necessary for disambiguation

Examples:

richmond-theatre
manchester-arts
phoenix-players
st-marys-school

Validation: The save button will be disabled if:

The tag is too short (≤2 characters)
The tag contains special characters
The tag is already in use by another organisation

Where it appears:

Your organisation's public URL
Marketing materials and promotional content
Social media sharing links
Email signatures

Note: Choose carefully. Your organisation tag becomes part of your brand identity and may be printed on marketing materials. Changing it later will break any existing links.

Website Address

Do you have a website?

Add your organisation's website URL if you have one. This helps customers find more information about your organisation beyond Seaty.

Requirements:

Optional field
Maximum 500 characters
Should be a complete URL (including https://)

Best practices:

Include the full URL: https://www.yourorganisation.co.uk
Ensure the website is active and up-to-date
Link to your main homepage or events page
Update if your website URL changes

Where it appears:

Organisation landing page
Order confirmation emails
Event pages (as a link to learn more about the organiser)

Example:

https://www.richmondtheatre.co.uk

Address

What is your organisation's address?

Provide your organisation's official business address. This information is used for invoicing and administrative purposes.

Street Address

Requirements:

Maximum 100 characters
Required field

What to include:

Building number and street name
Unit or suite number if applicable

Examples:

"123 High Street"
"The Theatre Building, 45 King's Road"
"Unit 5, Riverside Business Park"

Validation: The save button will be disabled if the street address is too short (≤2 characters).

City

Requirements:

Maximum 100 characters
Required field

What to include:

Town or city name
Can include county if needed for clarity

Examples:

"Richmond"
"Manchester"
"St Albans, Hertfordshire"

Validation: The save button will be disabled if the city is too short (≤2 characters).

Postcode

Requirements:

Maximum 100 characters
Must be longer than 4 characters
Required field

Format:

Use standard UK postcode format
Include the space between outward and inward codes

Examples:

"SW1A 1AA"
"M1 1AE"
"EH1 1YZ"

Validation: The save button will be disabled if the postcode is too short (≤4 characters).

Privacy Note

Note: Your address details are not displayed to customers. They are used for administrative purposes, invoicing, and internal records only. Customers do not see your full address on event pages or in emails.

Contact

Contact section showing box office email and phone fields, and About your organisation section with rich text editor

Provide contact details that customers can use to reach your box office with enquiries, support requests, or phone bookings.

Box Office Email

What's your box office email?

This is the primary email address customers use to contact you about events, tickets, and support.

Requirements:

Maximum 200 characters
Must be a valid email address format
Required field

Best practices:

Use a dedicated box office or events email: boxoffice@yourorg.co.uk
Avoid personal email addresses
Ensure the inbox is monitored regularly
Set up an auto-responder for acknowledgement
Use a professional, customer-facing address

Examples:

boxoffice@richmondtheatre.co.uk
tickets@manchesterarts.org
events@stmarysschool.edu

Where it appears:

Event pages (visible to all customers)
Order confirmation emails
Customer support information
Refund and query correspondence

Validation: The save button will be disabled if the email address is invalid or missing.

Note: This email address is visible to the public on your event pages. Make sure it's monitored and customer enquiries are answered promptly.

Box Office Phone Number

What's your box office phone number?

Provide a contact number that customers can call to buy tickets by phone or ask questions about your events.

Requirements:

Maximum 15 characters
Optional field
Accepts UK and international formats

Best practices:

Use a dedicated box office line if available
Include area code for UK numbers: 01234 567890
Use mobile format if appropriate: 07700 900000
Consider call handling capacity during peak times
Update voicemail with box office hours

Examples:

"020 7946 0958" (London)
"0161 123 4567" (Manchester)
"07700 900000" (Mobile)

Where it appears:

Event pages (if provided)
Order confirmation emails
Customer support information

Phone bookings: You can use Seaty to process tickets you sell over the phone and take card payments. This phone number helps customers reach you for phone bookings.

Note: Providing a phone number is optional but highly recommended. Many customers prefer to speak to someone directly, especially for group bookings or complex queries.

Why Contact Information Matters

Customers need a reliable way to contact you about:

Pre-purchase questions about events
Special requirements or accessibility needs
Group booking enquiries
Payment or order issues
Post-purchase changes or refunds
General support when required

Seaty provides support for the platform itself, but customers should be able to contact you directly about event-specific questions.

About Your Organisation

Organisation Description

How would you describe your organisation?

Your organisation description appears on your public organisation page and helps customers understand who you are and what you do.

Character limit: 10,000 characters (including HTML formatting)

What to include:

What type of organisation you are (theatre company, school, community group, etc.)
Your history and background
What types of events you typically organise
Your mission or aims
Notable past productions or achievements
What makes your organisation unique
Who your typical audience is
Any awards or recognition

Rich text formatting: The description editor supports:

Headings - H1, H2 for section organisation
Text formatting - Bold, italic, underline, strikethrough
Lists - Bullet points and numbered lists
Basic styling for professional presentation

Example structure:

Richmond Theatre Company is a community theatre group bringing professional-quality productions to local audiences since 1985.

We produce 4-5 major shows each year, ranging from classic musicals to contemporary drama. Our productions have won multiple regional theatre awards and we're proud to provide opportunities for local performers, directors, and technical crew.

Recent productions include:
- The Wizard of Oz (2024)
- Les Misérables (2023)
- Much Ado About Nothing (2023)

We believe in accessible theatre for all and offer discounted tickets for students, seniors, and families.

Join us for our upcoming season!

Best practices:

Start with a clear introduction of who you are
Include your history and credentials
Highlight notable achievements
Mention typical event types
Keep the tone professional but welcoming
Update regularly with recent successes
Include calls to action (follow us, join our mailing list, etc.)

Where it appears:

Organisation landing page
Organisation search results
About section visible to all customers

Validation: If your description exceeds 10,000 characters, you'll see a warning message and the save button will be disabled until you reduce the length.

How Organisation Details Are Used

Your organisation information appears throughout Seaty and in customer communications:

Public Visibility

Organisation Landing Page:

Organisation name as the main heading
Description in the about section
Website link (if provided)
List of current and upcoming events

Event Pages:

Organisation name as the event organiser
Box office email and phone (visible to customers)
Link to your organisation page

Search Results:

Organisation name and description help customers find you
Organisation tag in the URL

Customer Communications

Order Confirmation Emails:

Organisation name
Box office email for questions
Box office phone (if provided)
Website link (if provided)

Support Communications:

Contact details for customer enquiries
Professional organisation identity

Administrative Use

Invoicing:

Organisation name on invoices
Address details for billing records
Contact information for administrative correspondence

Internal Records:

Address details for business records
Not displayed to customers

Validation & Saving

Required Fields

The save button is disabled until all required fields are valid:

Must be completed:

✅ Organisation name (longer than 2 characters)
✅ Organisation tag (2-22 characters, no special characters, unique)
✅ Street address (longer than 2 characters)
✅ City (longer than 2 characters)
✅ Postcode (longer than 4 characters)
✅ Box office email (valid email format)

Must be valid:

Organisation tag cannot contain special characters
Organisation tag must not be in use by another organisation
Box office email must be a valid email address format
Description must be under 10,000 characters

Validation Warnings

The save button shows warnings if there are issues:

Common warnings:

"Invalid name" - Organisation name is too short (≤2 characters)
"Organisation tag length" - Tag is too short (≤2 characters)
"Invalid organisation tag" - Tag contains special characters
"Invalid street address" - Street address is too short (≤2 characters)
"Invalid city" - City is too short (≤2 characters)
"Invalid postcode" - Postcode is too short (≤4 characters)
"Invalid box office email" - Email address format is invalid
"Description too long" - Description exceeds 10,000 characters

Fixing warnings: Click the save button dropdown to see all warnings and their explanations. Each warning indicates exactly what needs to be corrected.

Saving Changes

Make your changes in any field
Check the save button for warnings (shows count if any exist)
Fix any validation issues
Click "Save" button in the top right
Wait for "Saving organisation..." then "All done!" messages
Your organisation reloads with saved changes

Saving behaviour:

You must save manually - no auto-save
Unsaved changes may be warned when leaving the page
The save button is disabled until you make a change
All sections save together (you can edit multiple sections before saving)

Note: Save after completing each section. This prevents data loss and ensures your changes are preserved.

Common Questions

Identity and Naming

Can I change the organisation name after creation?

Yes, you can change the organisation name at any time through the Organisation Editor.

Can I change the organisation tag after creation?

While technically possible, changing your organisation tag after creation is strongly discouraged because:

The tag becomes part of your public web address
It may be printed on marketing materials
Existing links will break
Search engines may have indexed the old tag

Choose carefully during initial setup.

Privacy and Visibility

Will customers see my address?

No. Your full address details are not displayed to the public. They are used for administrative purposes and invoicing only. Customers see your organisation name, contact email, phone, and website, but not your physical address.

What if my organisation moves address?

Simply update the address fields in the Organisation Editor and save. The new address will be used for all future administrative purposes. Your old address is not retained in the system.

Contact Information

What happens if I don't provide a phone number?

Phone number is optional. If you don't provide one, customers can still contact you via email. However, many customers prefer phone contact for complex enquiries or group bookings.

Can I use a personal email address?

While technically possible, it's strongly recommended to use a professional, organisation-specific email address such as:

boxoffice@yourorganisation.co.uk
tickets@yourorganisation.co.uk
events@yourorganisation.co.uk

Personal email addresses appear less professional and may reduce customer confidence.

Can I have multiple box office emails?

The system accepts one primary box office email. If you need multiple contact points, you can:

Use a group email address that forwards to multiple inboxes
Set up email forwarding rules on your email server
Mention additional contact emails in your organisation description

Content

How often should I update my organisation description?

Update your description:

When you achieve notable milestones or awards
At the start of each new season
When your organisation's focus or mission changes
After successful major productions
At least annually to keep content fresh

Where do Facebook Pixel and the mailing list toggle live now?

They moved out of Organisation Details into the dedicated Organisation Marketing section, alongside any other organisation-wide marketing settings.