Organisation Image
Overview
Your organisation image is the visual identity that represents your organisation across Seaty. It appears on your organisation page, alongside your events, and in search results.
At its simplest, the organisation image answers one question: How do people recognise my organisation at a glance?
Who uses this: Organisation administrators with editing permissions.
Key capabilities:
- Upload a logo or main image that represents your organisation
- Establish brand recognition across the platform
- Display your branding on organisation pages, search results, and event listings
Organisation Image section showing logo upload area with current imageHow It Works
At a glance: Upload your logo, the system processes it automatically, and it appears everywhere your organisation is shown.
1. Upload your image
Select a JPEG or PNG file from your device. The system accepts files up to 20MB. Your image displays immediately as a preview.
2. Automatic processing
Seaty automatically optimises your image for the web. Large images are scaled down to fit within 1200 pixels. The file is compressed whilst maintaining visual quality.
3. Platform-wide display
Your logo appears across the platform: on your organisation page, next to your events, in search results, and in communications.
Think of it this way:
- Your logo is your organisation's face on the platform
- The upload process handles all technical optimisation for you
- The result appears consistently wherever your organisation is shown
Automatic Processing
When you upload an organisation logo, Seaty automatically:
- Validates format - Accepts JPEG and PNG files only
- Checks file size - Accepts files up to 20MB
- Optimises quality - Compresses images whilst maintaining visual quality
- Resizes dimensions - Scales down images to fit within 1200 pixels whilst preserving aspect ratio
- Removes hidden data - Strips location and camera information for privacy
- Corrects orientation - Automatically rotates images that appear sideways
- Delivers quickly - Stores on fast servers for quick loading
Image Specifications
| Property | Specification |
|---|---|
| Upload Size Limit | 20MB maximum |
| Accepted Formats | JPEG (.jpg, .jpeg), PNG (.png) |
| Maximum Dimensions | Fits within 1200 × 1200 pixels (aspect ratio preserved) |
| Recommended Format | PNG for logos (supports transparent backgrounds) |
Where Your Logo Appears
Your organisation logo displays in multiple locations:
- Organisation page - Main branding image at the top
- Event listings - Next to your events when users browse
- Search results - Organisation thumbnail in search
- Email communications - Organisation branding in ticket emails
- Reports and documents - Organisation branding on printed materials
- Mobile app - Organisation profile and event listings
- Admin dashboard - Organisation selector and navigation
Step-by-Step Guide
Uploading Your Organisation Logo
-
Access Organisation Editor
- Navigate to your organisation dashboard
- Click Edit Organisation or go to
/Organisation/[YourTag]/Edit - The Organisation Editor opens
-
Navigate to Image Section
- Click Image in the left-hand menu
- You'll see an empty placeholder with "Click to add image"
- The tooltip explains: "This image will represent your organisation in searches and be visible on the main organisation page"
-
Select Your Logo File
- Click anywhere on the empty image area
- Your file browser opens
- Navigate to your logo file
- Select a JPEG or PNG file
- Click Open
-
Wait for Upload
- A loading spinner appears during upload
- Processing typically takes 2-10 seconds
- Larger images take longer due to compression and optimisation
-
Review the Result
- Your logo appears in the Image section
- Check that it looks correct and is properly oriented
- Verify transparency is preserved (if using PNG)
-
Save Your Changes
- Click Save in the top-right corner of the Organisation Editor
- Your logo is now live across the platform
Replacing an Existing Logo
-
Open Image Section
- Navigate to Image in the Organisation Editor
- You'll see your current organisation logo
-
Click to Replace
- Click directly on the current logo
- File browser opens
-
Select New Logo
- Choose your replacement logo file
- Click Open
-
Automatic Replacement
- New logo uploads and processes
- Old logo is replaced
- Previous logo is removed from the system
-
Save Changes
- Click Save to confirm
- New logo goes live immediately
Best Practices
Choosing the Right Logo
Professional Design
- Use a professionally designed logo when possible
- Ensure the logo is sharp and high-quality
- Avoid blurry or pixelated images
- Test how it looks at different sizes
Format Selection
- PNG: Best for logos with transparency or solid colours
- JPEG: Acceptable for complex photographic logos
- Use PNG when your logo has transparent backgrounds
- PNG logos integrate better with different page backgrounds
Appropriate Dimensions
- Upload logos at least 400 × 400 pixels for best quality
- Square logos (1:1 ratio) work best for most placements
- Ensure logos are clear when scaled down to 200 pixels
- Avoid extremely wide or tall aspect ratios
Background Considerations
- Transparent background - Works on any page background (PNG only)
- White background - May clash with white page sections
- Solid background - Consider platform's typical background colours
- Test your logo on both light and dark backgrounds
Logo Design Guidelines
Visual Content
- Keep design simple and recognisable
- Ensure text is readable at small sizes
- Use high-contrast colours for visibility
- Avoid intricate details that disappear when scaled
Text in Logos
- Use clear, legible fonts
- Ensure organisation name is readable
- Test readability at thumbnail size
- Consider text-free versions for small displays
Colour Palette
- Use colours that represent your brand
- Ensure sufficient contrast for visibility
- Avoid colours that clash with platform UI
- Test in grayscale to ensure it works in black and white
Branding Consistency
- Match your organisation's existing branding
- Use the same logo across website, social media, and print
- Maintain consistent colour schemes
- Align with your overall visual identity
Technical Recommendations
Preparing Your Logo
Before uploading:
- Export at correct size - 800 × 800 pixels or larger
- Use transparent background - Save as PNG with transparency
- Remove background - Use photo editing tools if needed
- Check edges - Ensure clean, crisp edges without artifacts
- Test at different sizes - View how it scales down
File Optimisation
- Export PNG files with optimised compression
- For JPEG logos, use 85-90% quality setting
- Remove unnecessary layers before exporting
- Use online PNG compression tools before uploading (TinyPNG, Squoosh)
Professional Logo Types
Theatre & Performance Organisations
- Traditional theatre masks or stage imagery
- Organisation name with elegant typography
- Historic theatre building silhouettes
- Simple, timeless designs that work at any scale
Schools & Educational Institutions
- School crest or emblem
- Mascot or school colours
- Academic imagery (books, graduation caps)
- Clean, professional presentation
Sports Clubs & Teams
- Team emblem or crest
- Mascot or sport-specific imagery
- Bold, energetic designs
- High-contrast colours for visibility
Community Groups & Charities
- Warm, welcoming imagery
- Cause-related symbols or icons
- Inclusive, accessible design
- Clear representation of organisation's mission
Common Questions
File Formats and Quality
What happens if my logo file is too large?
If your logo exceeds 20MB, you'll see an error message. Optimise your logo before uploading:
- Resize to smaller dimensions (800 × 800 pixels is sufficient)
- Use online compression tools (TinyPNG, Squoosh, Compressor.io)
- Save JPEG at lower quality if using photographic logo
- Most professional logos should be well under 1MB
Will my transparent background be preserved?
Yes. PNG files with transparent backgrounds maintain their transparency throughout the upload process. The transparent background allows your logo to integrate seamlessly with different page backgrounds across the platform.
Note: Organisation logos are automatically saved as PNG format when possible to preserve transparency, making them ideal for branding that works on any background colour.
Will my logo lose quality?
Seaty uses intelligent compression that preserves visual quality whilst reducing file size. The results are visually identical for most logos - you shouldn't notice any difference. PNG format is preferred for logos to maintain transparency and sharp edges.
Can I use SVG files?
No, the Organisation Image section only accepts JPEG and PNG formats. If you have an SVG logo:
- Open in design software (Illustrator, Inkscape, Figma)
- Export as PNG at 1200 × 1200 pixels
- Ensure background is transparent
- Upload the PNG version
Orientation and Display
Why was my logo rotated?
Seaty automatically corrects image orientation based on how your camera or phone saved the image. If a logo appears incorrectly rotated:
- Open in photo editing software
- Rotate to correct orientation
- Save the file
- Re-upload to Seaty
Does the logo affect organisation visibility?
Yes. Your organisation logo helps with:
- Brand recognition - Makes your organisation memorable
- Professional appearance - Builds trust with potential customers
- Search results - Logo appears in organisation search thumbnails
- Event promotion - Logo shown alongside your events
- Social sharing - Better presentation when your page is shared
Can I use a photograph instead of a logo?
Whilst the system accepts any JPEG or PNG image, a logo works better than a photograph for most organisations. However, photographs work well for:
- Venue images (theatre building exterior)
- Team photos (small sports clubs)
- Landmark imagery (location-based organisations)
If using a photograph, ensure it's recognisable at small sizes.
Managing Your Logo
What if I don't have a professional logo?
Options for creating organisation logos:
- Canva - Free design tool with logo templates
- Adobe Express - Simple graphic design for non-designers
- Fiverr - Hire affordable logo designers
- Local designer - Commission a professional graphic designer
- Text-based - Use your organisation name in a clear font
How do I remove a logo?
Currently, you cannot remove a logo once uploaded - you can only replace it. To use a minimal placeholder:
- Create a simple text-based image with your organisation name
- Upload this as your organisation logo
- Alternatively, use organisation initials on a solid background
Troubleshooting
What if my upload fails?
Common causes and solutions:
"File exceeds 20MB limit"
- Reduce image dimensions to 1200 pixels maximum
- Compress using online tools before uploading
- Export at lower quality setting
"Unsupported format"
- Ensure file is actually a JPEG or PNG
- Convert other formats (HEIC, WebP, TIFF, BMP, SVG) to JPEG or PNG
- Re-save your image in a supported format using image editing software
"Upload interrupted"
- Check your internet connection
- Try uploading again
- Use a smaller file size if connection is slow
"Image too large"
- Original file is too high resolution
- Reduce dimensions before uploading (images are scaled to fit within 1200 × 1200 pixels)
- Use image compression tools to reduce file size
Advanced Tips
Multi-Resolution Logo Strategy
Create logo versions optimised for different uses:
- High resolution (1200 pixels) - Upload to Seaty
- Medium resolution (600 pixels) - For website and documents
- Low resolution (200 pixels) - For email signatures and thumbnails
- Print resolution - Vector SVG or high-quality PNG for printed materials
Logo Variations
Consider creating multiple logo versions:
- Full logo - Organisation name and symbol
- Icon only - Symbol without text (for small displays)
- Horizontal - Wide format for headers
- Stacked - Vertical format for narrow spaces
Upload the version that works best across all Seaty placements (typically the square or icon version).
Brand Consistency Across Events
Ensure your logo matches your theme:
- Upload organisation logo in Image section
- Set theme colours in Theme section to match logo
- Use consistent colours across all your events
- Apply same theme to tours for unified branding
Accessibility Considerations
Make your logo accessible:
- High contrast - Ensure visibility for users with low vision
- Simple design - Easy to understand for cognitive accessibility
- Text alternatives - Organisation name is used as alt text
- Colour-blind friendly - Test logo in grayscale
Seasonal Logo Updates
Consider updating your logo for:
- Special events - Anniversary celebrations, milestones
- Seasonal themes - Christmas, summer season, Halloween
- Awareness campaigns - Charity fundraising, social causes
- Major announcements - Rebrands, venue changes, achievements
Next Steps
After Uploading Your Logo
-
Customise Your Theme - Match colours and branding to your logo
-
Complete Organisation Details - Add description, contact information
-
Set Up Payment Processing - Configure Stripe for ticket sales
-
Create Your First Event - Start selling tickets
Related Documentation
- Creating an Organisation - Organisation creation walkthrough
- Organisation Details - Name, description, and contact details
- Event Theme - Branding and colours
- Team Permissions - User access and roles
Need Help?
If you're having trouble with organisation logos:
- Email: support@seaty.co.uk
- FAQ: Check our Organiser FAQ
Ready to establish your brand?
Upload a professional organisation logo to build trust and recognition across the Seaty platform.