Event Ticket Setup: Seated, General Admission and Barcodes

Configure ticketing on Seaty: choose seated, general admission, or both, enable QR barcodes, set ticket requests, box office collection, and fee handling.

Overview

The Ticket Setup section is where you decide how people will buy entry to your event. This shapes your entire booking experience, from how customers select their tickets to how they present them at the door.

At its simplest, Ticket Setup answers one question: How will people get into your event?

Who uses this: Event organisers and administrators setting up a new event or modifying an existing one.

Key capabilities:

  • Choose between seated tickets (with seating plans), general admission tickets (with quantities), or both
  • Enable QR code barcodes for ticket scanning at entry
  • Set up a ticket request system for events requiring approval
  • Offer box office collection for customers who prefer physical tickets
  • Define how customers must present their tickets (printed, mobile, or custom instructions)
  • Control when tickets stop being available relative to event start time, or at a fixed date and time across every event date
  • Decide whether payment processing fees are absorbed or passed to customers
The Ticket Setup editor showing the toolbar with Save button, the Seated tickets section with seating plan and prevent single seats toggles, General admission tickets toggle, and Barcodes section with both barcode toggles enabledThe Ticket Setup editor showing the toolbar with Save button, the Seated tickets section with seating plan and prevent single seats toggles, General admission tickets toggle, and Barcodes section with both barcode toggles enabled

How It Works

At a glance: You choose your ticketing approach, configure entry options, and set sale timing. Each choice shapes what customers see when booking and what they need at the door.

1. Choose your ticketing approach

Decide whether customers will select specific seats from a seating plan, purchase general admission tickets with quantities, or both. This determines which additional sections appear in your event editor.

2. Configure entry and validation

Set up barcodes for ticket scanning, decide on admission requirements (printed tickets, mobile display, or custom instructions), and optionally enable box office collection.

3. Set availability and payment

Define when tickets go off sale relative to your event start time, and choose how payment processing fees are handled.

4. Save and continue

Once saved, new menu sections appear based on your choices. If you enabled seated tickets, you'll design your seating plan. If you enabled general admission, you'll create ticket categories.


Think of it this way:

  • Ticketing approach determines WHAT customers can buy (specific seats vs entry tickets)
  • Entry options determine HOW customers prove they have tickets (scanning, printed, mobile)
  • Sale timing determines WHEN customers can no longer purchase

Understanding Ticketing Approaches

Seaty supports three ticketing approaches, and you can use any combination that suits your event:

Not sure which approach is right for your event? Our guide on reserved seating vs general admission walks through the trade-offs — accessibility, queueing, perceived value, operational overhead — so you can decide before you commit to a layout.

Seated Tickets with Seating Plan

What it is: Visual seating plans where customers select specific seats (e.g., Row A, Seat 12). Each ticket is assigned to a particular seat location.

Best for:

  • Theatre productions with assigned seating
  • Concert venues with numbered seats
  • Sports events with specific seat assignments
  • Formal galas and award ceremonies
  • Any event where seat location matters

What you'll configure:

  • Create visual seating plans in the Seating Plan section
  • Define seat categories (e.g., Stalls, Circle, Balcony)
  • Set prices for different seating areas
  • Optionally prevent single isolated seats

Customer experience:

  • Customers see a visual seating plan
  • They click to select their preferred seats
  • They can see which seats are available or taken
  • Their tickets show exact seat locations

General Admission Tickets

What it is: Entry tickets with quantities but no assigned seats. Customers purchase "1x Adult Ticket" rather than "Row A, Seat 12".

Best for:

  • Standing-room events (concerts, nightclubs)
  • Festival-style events with open seating
  • Workshops with flexible seating arrangements
  • Community events without assigned seats
  • Events where arrival order determines position

What you'll configure:

  • Create ticket categories (Adult, Child, VIP, etc.)
  • Set quantities available for each category
  • Set prices for different categories
  • Optionally allow ticket categories to share capacity
  • Optionally mark a category as an add-on (e.g. Accessibility, Car Parking) so it only appears once the customer adds an eligible main ticket

Customer experience:

  • Customers see ticket types and quantities
  • They select how many of each type they want
  • No seat selection is involved
  • Their tickets show ticket type but no seat number

Combined Approach (Both)

What it is: Use both seated tickets AND general admission tickets for the same event.

Best for:

  • Events with seated areas plus standing room
  • Theatres with reserved seating plus general admission balcony
  • Concerts with VIP seated areas and general admission floor
  • Multi-zone events with different ticketing needs

What you'll configure:

  • Set up both seated and general admission systems
  • Customers can choose between seated and general admission options
  • Each approach has separate pricing and configuration

Customer experience:

  • Customers see both seating plan and general admission options
  • They can book either type depending on preference
  • Orders can mix both ticket types

Configuring Seated Tickets

Enabling Seated Tickets

Use seated tickets?

Turn this on to create events with assigned seating and visual seating plans.

Options:

  • "Yes, use a seating plan" - Enables seated ticketing with seating plans
  • "No seating plan" - Disables seated ticketing

When you enable this:

  • A default seating plan is automatically created
  • New sections appear in the Event Editor menu:
    • Seating plan - Design your visual seating chart
    • Seated tickets - Configure seat categories and pricing
  • You can design your seating layout using the visual editor

Preventing Single Seats

Prevent single seats?

This option stops customers from leaving isolated single seats when booking, reducing unsellable inventory.

Options:

  • "Yes, stop single seats" - Blocks bookings that create isolated single seats
  • "No, allow single seats" - Allows any booking combination

How it works: When enabled, if a customer tries to select seats that would leave a single isolated seat in a row, the system prevents the booking and suggests alternative seats.

Example scenario:

  • Row A has seats 1-10 available
  • Customer tries to book seats 2-9
  • This would leave seats 1 and 10 isolated
  • System blocks the booking and suggests seats 1-8 or 3-10 instead

Note: This only affects customer bookings through the website. Administrators can still book seats that create single seats.

Why this restriction? Single isolated seats are difficult to sell. By preventing them, you maximise sellable inventory and avoid awkward gaps in your seating plan.

When to use:

  • Theatre productions where most seats should be filled
  • Events with high demand where every seat matters
  • Venues where single seats are difficult to sell

When not to use:

  • Small venues where flexibility is more important
  • Events with low expected attendance
  • Situations where customer choice is prioritised over optimisation

Seating Plan Sections

Do you want to enable seating plan sections?

This advanced feature allows you to create multiple separate seating plans for the same event (e.g., Ground Floor, Balcony, Upper Circle).

Options:

  • "Yes, enable sections" - Allows multiple seating plans per event
  • "No, disable sections" - Single seating plan only (recommended)

Note: We strongly recommend keeping this disabled unless you have a large venue that cannot fit comfortably in a single seating plan.

Why keep it disabled?:

  • Simpler customer checkout experience
  • Easier event management for administrators
  • Faster booking process
  • Less complex configuration
  • Customers see all seats in one view

When to enable sections:

  • Very large venues (500+ seats) that don't fit in one visual plan
  • Multi-level venues where floors are completely separate
  • Complex venues with distinct areas that need different layouts
  • Venues where customers expect to choose their level first

What happens when enabled:

  • You can create multiple seating plans
  • Each plan can have different seat layouts and categories
  • The editor menu shows each section separately
  • Customers choose their section before selecting seats
  • Each section can have unique pricing and availability

Configuration impact: When you enable sections, each seating plan gets:

  • Its own name (e.g., "Stalls", "Dress Circle", "Upper Circle")
  • Separate seating layout and design
  • Independent seat categories and pricing
  • Individual background images if needed

Customer journey with sections:

  1. Customer selects which section they want (Stalls, Circle, etc.)
  2. Seating plan for that section loads
  3. Customer selects seats from that section
  4. They can add seats from other sections separately

Configuring General Admission Tickets

Enabling General Admission

Use general admission tickets?

Turn this on to create entry tickets without assigned seats.

Options:

  • "Yes, I want general admission tickets" - Enables general admission ticketing
  • "No general admission tickets" - Disables general admission

When you enable this:

  • A new section appears in the Event Editor menu:
    • General tickets - Configure ticket types, quantities, and pricing
  • You can create multiple ticket categories (Adult, Child, Student, VIP, etc.)
  • Each category can have its own quantity and pricing

What you'll configure next: In the General Tickets section, you'll:

  • Create ticket categories with names and descriptions
  • Set available quantities for each category
  • Configure pricing for different categories
  • Choose whether categories share capacity or have independent quantities
  • Assign categories to specific event dates

Barcode Configuration

Barcodes enable digital ticket validation using the Seaty mobile app. Each ticket gets a unique QR code for authenticity checking.

Barcodes on Tickets

Do you want barcodes on tickets?

When enabled, tickets include QR codes that can be scanned using the Seaty app to validate ticket authenticity and track entry.

Options:

  • "Yes, show barcodes" - Adds QR codes to all tickets
  • "No, disable barcodes" - Tickets have no barcodes

Benefits of enabling:

  • Quick ticket validation at venue entrance
  • Prevents ticket fraud and duplication
  • Track which tickets have been scanned
  • Reduce queuing time at entry
  • Mobile app provides real-time scanning reports

When to use:

  • Professional events with organised entry management
  • Events where ticket fraud is a concern
  • Venues with staff who can use the mobile scanning app
  • Multiple entry points that need coordination

When not to use:

  • Informal community events
  • Very small gatherings where everyone is known
  • Events without smartphone-equipped door staff

Barcodes on Emails

Do you want barcodes on emails?

When enabled, each ticket's QR code is embedded directly in the order confirmation email.

Options:

  • "Yes, include barcodes on email" - QR codes appear in confirmation emails
  • "No, do not include" - Emails contain order details but no barcodes

Benefits of enabling:

  • Customers can show email on mobile device at entry
  • No need to print tickets or visit separate ticket page
  • Convenient for customers who book on desktop but attend with mobile
  • Reduced support queries about "where's my ticket"

Considerations:

  • Email file size increases slightly with QR code images
  • Some email clients may not display images correctly
  • Customers should still be directed to view full tickets on Seaty website as backup

Recommended approach: Enable both barcode options together for the best customer experience and entry management.


Ticket Requests

The Ticket Setup editor showing Ticket requests with password protection enabled and requesting password field, Waiting list toggle, and the start of Ticket collection detailsThe Ticket Setup editor showing Ticket requests with password protection enabled and requesting password field, Waiting list toggle, and the start of Ticket collection details

Ticket requesting allows logged-in Seaty users to submit requests for tickets that you manually approve and allocate. Payment is handled outside of Seaty.

Enabling Ticket Requests

Can people request tickets?

When enabled, logged-in users can request tickets through a separate request system rather than purchasing directly.

Options:

  • "Yes, let users request tickets" - Enables the ticket request system
  • "No ticket requests" - Only direct ticket purchases allowed

How it works:

  1. Logged-in Seaty users visit your event
  2. They submit a ticket request specifying quantity and preferences
  3. You receive requests in the Seaty app or website admin panel
  4. You manually approve or decline requests
  5. You collect payment outside of Seaty
  6. You manually allocate tickets to approved requesters

Use cases:

  • Free events where you want to track interest
  • Internal company events with manual allocation
  • Member-only events with approval workflows
  • Events where payment is collected separately (e.g., on the door)
  • Community events with limited capacity requiring approval
  • Events when those participating sell most of your tickets

Note: Requesters must have a Seaty account and be logged in. You must manually process all requests, and payment collection is your responsibility.

Password Protection for Requests

Are requests password protected?

When enabled, only users with the request password (or organisation members) can submit ticket requests.

Options:

  • "Yes, password protect requests" - Requires password to request
  • "No anyone can make a request" - Any logged-in user can request

When to use password protection:

  • Limit requests to specific groups (staff, members, invitees)
  • Prevent spam requests from random users
  • Control who knows about the event
  • Invitation-only events with controlled access

How it works:

  • You set a password in the "Requesting password" field (up to 100 characters)
  • Users must enter this password before submitting a request
  • Organisation members can always request without password
  • Password is shared separately with eligible requesters

Example scenario: You're running a staff preview night. Set requesting password to "StaffPreview2025", and only employees who receive this password can request tickets.

Organisation Member-Only Requests

Note: If your organisation has "Member Only Requests" enabled in organisation settings, the password option is hidden and only organisation members can request tickets.


Waiting List

Enabling a Waiting List

Enable a waiting list for this event?

When enabled, customers can join a waiting list if tickets are sold out or unavailable. You can manage waiting list entries from the event admin panel.

Options:

  • "Yes, enable waiting list" - Customers can register interest when tickets are unavailable
  • "No, disable waiting list" - No waiting list option shown

How it works:

  1. Tickets sell out or become unavailable for a date
  2. Customers see an option to join the waiting list
  3. They register their interest with their contact details
  4. You can view and manage waiting list entries from the admin panel
  5. When tickets become available, you contact waiting list customers directly

When to enable:

  • Events likely to sell out
  • Events where cancellations may free up tickets
  • Events where you want to gauge additional demand
  • Situations where you may release more tickets later

When not to enable:

  • Events with plenty of available tickets
  • Events where you do not plan to release additional capacity

Ticket Collection Options

Box Office Collection

Offer collect tickets at box office?

When enabled, customers can choose to collect physical tickets at your venue's box office instead of using digital or printed tickets.

Options:

  • "Yes, offer collect at box office" - Adds box office collection option
  • "No, we do not offer this service" - Digital/printed tickets only

How it works:

  1. During checkout, customers see an option to collect at box office
  2. If selected, they complete their order online but collect tickets at venue
  3. You receive a notification that tickets need preparing
  4. On event night, tickets are available at box office
  5. You're responsible for having tickets ready for collection

Your responsibilities:

  • Prepare physical tickets for collection
  • Staff box office appropriately
  • Verify customer identity at collection
  • Track which tickets have been collected
  • Handle collection on the correct event date

When to offer:

  • Traditional venues with established box office operations
  • Events where some customers prefer physical tickets
  • Venues with pre-event box office opening hours
  • Events with older demographic who expect this option

When not to offer:

  • Events without physical venue presence
  • Pop-up or temporary venue situations
  • Events with limited staff for box office
  • Modern events targeting digital-native audiences

Admission Types

The Ticket Setup editor showing Ticket collection details with box office toggle, Admission options with four mutually exclusive types, and Tickets off-sale timing with Minutes inputThe Ticket Setup editor showing Ticket collection details with box office toggle, Admission options with four mutually exclusive types, and Tickets off-sale timing with Minutes input

Admission type controls what customers must present at the venue entrance to gain entry. This information appears on tickets and in order confirmation emails.

Note: You must choose exactly one admission type for your event. These are mutually exclusive options.

Available Admission Types

Printed or Mobile Tickets

Customers can either print their ticket or display it on their phone/mobile device.

Choose this option if:

  • You accept both printed and mobile device tickets
  • You want maximum flexibility for customers
  • Your entry staff can scan or view tickets from screens
  • You use barcodes for ticket validation

Best for: Most modern events with flexible entry processes


Printed Tickets Only

Customers must print their Seaty ticket and bring the physical printed copy. Mobile devices are not accepted.

Choose this option if:

  • You only accept physical printed tickets
  • Mobile devices cannot be accommodated at entry
  • Your scanning equipment requires paper tickets
  • Traditional venue with established printed ticket policy

Best for: Traditional venues, formal events, situations where printed tickets are mandatory

Customer impact: Customers must have access to a printer, which may exclude some attendees


Exchange at Box Office

Seaty tickets must be exchanged at the venue's box office for official venue tickets before the event starts.

Choose this option if:

  • Seaty is used only for allocation and payment
  • Venue issues its own official tickets separately
  • There's a pre-event box office exchange process
  • Venue requires its own branded tickets

Best for: Venues that must issue their own tickets, complex booking arrangements, venues with strict ticketing requirements

Customer impact: Customers must visit box office before event start, requiring additional time and effort


Custom Admission Type

Create your own admission instructions that appear on every ticket.

Choose this option if:

  • None of the standard options fit your needs
  • You have unique entry requirements
  • You need to provide specific instructions
  • Your venue has special admission procedures

Custom admission type wording: Enter up to 300 characters explaining how attendees should present their tickets.

Examples of custom wording:

  • "Show this ticket on your phone at entrance. ID may be required for age-restricted events."
  • "Bring this ticket on your mobile device. Exchange for wristband at entry desk."
  • "Present this confirmation at registration desk to receive your access badge."

Best for: Unique event formats, special entry procedures, non-standard admission requirements


Sale Timing Configuration

Tickets Off-Sale Timing

How many minutes before or after the event date and time begins should tickets remain on sale?

This controls when tickets stop being available for purchase relative to the event start time.

How it works:

  • 0 minutes - Tickets go off sale exactly when the event starts
  • Negative number (e.g., -30) - Tickets go off sale 30 minutes BEFORE event starts
  • Positive number (e.g., +60) - Tickets remain on sale 60 minutes AFTER event starts

Why offer flexibility? Different events have different needs. A catered dinner needs final numbers in advance, while a festival can accommodate walk-ups throughout the day.

Common configurations:

-60 minutes: Tickets off sale 1 hour before event

  • Use for: Events where you need time to prepare final counts
  • Example: Catered events requiring final numbers in advance

-30 minutes: Tickets off sale 30 minutes before event

  • Use for: Most traditional events
  • Example: Theatre productions, concerts with strict start times

0 minutes: Tickets off sale when event starts

  • Use for: Events that can accommodate late arrivals
  • Example: Film screenings, exhibitions with flexible entry

+30 minutes: Tickets on sale 30 minutes after start

  • Use for: Events with late seating or rolling entry
  • Example: Exhibitions, networking events, some concerts

+120 minutes: Tickets on sale 2 hours after start

  • Use for: All-day events or events with continuous entry
  • Example: Festivals, day-long workshops, open-house events

Strategic considerations:

  • Food events: Consider -60 to -90 minutes for catering counts
  • Theatre: Typically -30 minutes for house management
  • Festivals: Often +60 to +180 minutes for rolling entry
  • Workshops: Depends on whether late arrivals disrupt others

Impact on customers:

  • Customers see "Tickets no longer available" after cutoff time
  • Last-minute bookings may be prevented
  • Creates urgency for advance booking

Impact on you:

  • Provides time to prepare final arrangements
  • Reduces last-minute administrative burden
  • Allows late sales if your event supports it

Stop All Sales at a Fixed Date and Time

Stop all ticket sales after a specific date and time?

This optional setting closes ticket sales for every date of your event at a single moment in time, regardless of the per-date Minutes setting above.

Options:

  • "Sales end at a specific date and time" - Choose a date and time when sales close across the whole event
  • "No absolute cut-off" - Sales follow only the per-date Minutes rule (default)

How it works:

  • When the chosen date and time arrives, ticket sales stop for every date attached to this event
  • Administrators can still place orders after the cut-off (the same way they can after the Minutes cut-off)
  • Customers see "Ticket sales for this event have ended" instead of the per-date message
  • Event listings show a "Sales ended" badge and disable the Get Tickets button
  • Before the cut-off, customers see "On sale until..." on listings and at checkout

Why offer this? The per-date Minutes rule cuts off each date individually, which is what most events need. But some events sell tickets covering multiple dates from a shared pool — and need one deadline for all of them.

Use it for:

  • Multi-day camps and courses - One registration deadline for the whole programme (e.g. rugby camp running across five dates, but registration closes on a single Friday)
  • Open-day style events - Multiple drop-in sessions sharing one RSVP deadline
  • Conferences and retreats - Sign-ups close at one fixed moment regardless of which day a person plans to attend
  • Group package events - When you need final numbers committed by a specific date for catering, accommodation, or kit ordering

How the two cut-offs work together: If you set both, sales stop at whichever rule triggers first. For example, an event date on Saturday with a -30 minute rule and an absolute cut-off of Thursday 17:00 will go off sale on Thursday at 17:00 — even though the per-date rule would have allowed sales until Saturday.

Note: The cut-off uses your event's time zone, the same as every other date setting on the event.

The Ticket Setup editor showing Tickets off-sale timing with Minutes input field, and Online payment options with fee absorption toggle and real-time fee example calculation panelThe Ticket Setup editor showing Tickets off-sale timing with Minutes input field, and Online payment options with fee absorption toggle and real-time fee example calculation panel

Online Payment Options

Fee Management

How will the fee be charged?

Online card payments through Seaty incur processing fees. You can either absorb these fees into your ticket prices or pass them to customers.

The fee: Seaty charges a percentage fee with a minimum per transaction. The exact rate is displayed in your Event Editor and depends on your organisation's agreement.

Options:

Absorb fee in cost of ticket:

  • You include the payment processing fee in your ticket price
  • Customers pay the ticket price you set
  • Your payout is reduced by the processing fee
  • Simpler pricing for customers

Example:

  • Two £10.00 tickets = £20.00 customer pays
  • Seaty fee (e.g., 5%) = £1.00
  • You receive = £19.00

Pass fee to attendee:

  • Customers pay ticket price PLUS payment processing fee
  • Fee is added at checkout
  • Your payout is the full ticket price
  • Fee is shown separately to customers

Example:

  • Two £10.00 tickets = £20.00 ticket cost
  • Seaty fee (e.g., 5%) = £1.00
  • Customer pays = £21.00
  • You receive = £20.00

Which to choose?

Choose "Absorb fee" if:

  • You want simple, transparent pricing
  • Your margins can accommodate the fee
  • You want to reduce checkout abandonment
  • Your customers expect the price shown to be the price paid

Choose "Pass fee to attendee" if:

  • You need every penny of the ticket price
  • Your customers understand processing fees are normal
  • You're comfortable with slightly higher checkout totals
  • You want to maximise revenue

Industry standards:

  • Many commercial events pass fees to customers
  • Non-profit events often absorb fees to appear more accessible
  • There's no single "correct" approach

Validation and Saving

Required Configuration

The save button is disabled until your ticket setup is logically valid:

Must be decided:

  • Seated tickets on or off
  • General admission tickets on or off
  • At least one ticketing approach enabled

Cannot save if:

  • Both seated and general admission are disabled (event needs at least one ticket type)

Saving Changes

  1. Configure your ticket setup options
  2. Click "Save" button in the top right
  3. Wait for "Saving event..." then "All done!" messages
  4. Your event reloads with saved changes

Note: You must save manually - there is no auto-save. Unsaved changes are warned when leaving the page. Changes apply to the entire event across all dates.


Common Questions

Ticketing Approach

Can I use both seated and general admission tickets?

Yes, you can enable both. This is useful for events with reserved seating plus standing room, or seated areas with general admission sections.

What happens when I enable seated tickets?

New sections appear in the Event Editor menu (Seating plan, Seated tickets), and a default seating plan is automatically created for you to customise.

Should I enable seating plan sections?

Only if you have a very large venue (500+ seats) that cannot fit in a single visual seating plan. For most events, a single seating plan is simpler and provides a better customer experience.

Barcodes and Entry

Do I need barcodes on tickets?

Only if you plan to use the Seaty app to scan tickets at entry. Barcodes enable quick validation and entry tracking but aren't required for all events.

What's the "prevent single seats" option?

It stops customers from leaving isolated single seats in rows when booking, helping maximise sellable inventory. Only affects customer bookings, not admin bookings.

Ticket Requests

What's the difference between ticket requests and normal ticket sales?

Ticket requests require manual approval and payment outside Seaty. Normal sales are immediate, online, and fully automated. Use requests for free events or events with approval workflows.

Admission and Collection

When should I use "exchanged at box office" admission type?

When Seaty is only used for allocation and payment, but your venue must issue its own official tickets separately. Requires pre-event box office exchange process.

Payment and Fees

What's the difference between absorbing and passing the payment fee?

Absorbing means you include the fee in your ticket price and receive less. Passing means customers pay the fee on top of the ticket price and you receive the full ticket amount.

Timing and Changes

Can I change off-sale timing for individual dates?

No, the per-date Minutes rule applies to all event dates uniformly. Set it based on your most restrictive date, or use the setting that works for most dates. If you need a single shared deadline across every date rather than a per-date rule, use the absolute cut-off described above.

When should I use the absolute cut-off instead of Minutes?

Use the absolute cut-off when you need every event date to stop selling at the same fixed moment — for example, a rugby camp running over five days but with a single registration deadline. Use Minutes when each date should cut off relative to its own start time.

Can I use both the Minutes rule and the absolute cut-off?

Yes. Sales stop at whichever rule fires first. The Minutes rule still controls each date relative to its own start; the absolute cut-off is a hard ceiling across the entire event.

Will admins still be able to place orders after the cut-off?

Yes. Both the per-date Minutes cut-off and the absolute cut-off are skipped for administrators and other team members who have permission to place orders for the event. Only customers without that permission are blocked.

Can I change ticket setup after selling tickets?

You can modify most settings, but be careful:

  • Disabling seated tickets when orders exist will cause issues
  • Changing admission types affects customer expectations
  • Always save carefully when events have existing orders

Best Practices

Choose the Right Ticketing Approach

Use seated tickets when:

  • Seat location matters to customers
  • You have a traditional theatre or venue with numbered seats
  • You want to prevent overselling specific areas
  • Customers expect to choose their seat

Use general admission when:

  • It's standing room or flexible seating
  • Seat location doesn't matter
  • You want simpler booking process
  • Event has open seating arrangement

Use both when:

  • You have distinct seated and standing areas
  • You offer premium seated tickets plus general admission
  • Venue has multiple zones with different ticketing needs

Keep Seating Plans Simple

Single seating plan is best for most events:

  • Simpler for customers to understand
  • Faster booking process
  • Easier for you to manage
  • Less complex configuration

Only use multiple sections if:

  • Venue is genuinely too large for one plan (500+ seats)
  • Completely separate physical areas (different floors)
  • Customers specifically expect to choose their section first

Configure Barcodes Based on Your Needs

Enable barcodes if:

  • You have staff with smartphones who can scan
  • Entry management and validation is important
  • You want to prevent ticket fraud
  • You need to track which tickets have been scanned

Skip barcodes if:

  • Informal event where everyone is known
  • Very small gathering
  • No smartphone-equipped door staff
  • Manual checking is sufficient

Best practice: Enable both "barcodes on tickets" and "barcodes on emails" together for complete customer convenience.

Set Appropriate Off-Sale Timing

Consider your event needs:

  • Food/catered events: -60 to -90 minutes for final counts
  • Traditional theatre: -30 minutes for preparation
  • Exhibitions/festivals: +30 to +120 minutes for rolling entry
  • Workshops: Depends on whether late arrivals disrupt

Balance customer convenience with operational needs:

  • Too early: Customers frustrated they can't buy last-minute
  • Too late: You struggle with last-minute logistics
  • Sweet spot: Enough time to prepare, close enough to capture impulse buyers

When to reach for the absolute cut-off:

  • You have many event dates but need one shared deadline (e.g. a registration window that closes once)
  • You need final numbers locked in by a specific calendar date for catering, kit, or accommodation
  • The natural deadline is unrelated to any single event date

Be Strategic About Fee Management

Absorb fees when:

  • You want simple, transparent pricing
  • Your margins support it
  • Customer-facing prices matter more than backend revenue
  • You want to reduce checkout abandonment

Pass fees when:

  • You need every penny of ticket revenue
  • Industry standards support it
  • Customers in your sector expect processing fees
  • You want to maximise revenue

Think About Customer Experience

Make admission requirements clear:

  • Choose admission type that matches your entry process
  • If using custom wording, be specific and helpful
  • Consider how customers will actually present tickets
  • Match technology expectations (mobile vs printed)

Box office collection:

  • Only offer if you genuinely have staffing and process
  • Ensure collection hours are clear
  • Have backup plan for missed collections
  • Consider cost vs customer benefit

Ticket requests:

  • Only enable if you'll actually process requests promptly
  • Make password available to intended users
  • Set expectations about approval timing
  • Remember payment is your responsibility

Next Steps

Once you've configured your ticket setup approach, continue with related sections:

If You Enabled Seated Tickets

→ Seating Plans Design your visual seating chart with an interactive editor. Create seats, add labels, set up the layout, and make your seating plan ready for customers to use.

→ Seated Tickets Configure seat categories and pricing. Define different ticket types for various seating areas (Stalls, Circle, VIP) and set prices for each.

If You Enabled General Admission

→ General Admission Tickets Create ticket categories like Adult, Child, Student, VIP. Set quantities and prices for each category and configure how they're sold.

Complete Your Event Setup

Additional sections to configure:

→ Merchandise & Extras Add programmes, drinks, parking, and other merchandise customers can purchase with their tickets.

→ Discounts Create promotional discount codes, member discounts, and early bird pricing to boost sales.

→ Custom Questions Collect attendee information during checkout with custom questions for dietary requirements, accessibility needs, or other details.