Event Theme Customisation: Brand Colours and Logos

Overview

Theme customisation lets you apply your organisation's visual identity to the modals, dialogs, and emails that customers see when booking tickets. Instead of the default Seaty branding, customers experience your colours and logo throughout their purchase journey.

At its simplest, theme customisation answers one question: How do I make the booking experience match my brand?

Who uses this: Event organisers and administrators who want consistent branding across their ticketing.

Key capabilities:

How It Works

1. Choose your theme level

Decide whether you need branding for all your events (organisation theme), a specific production run (tour theme), or a single special event (event theme). Most organisers start with an organisation theme.

2. Configure your visual identity

Select your brand colour using the colour picker, upload your logo as a header image, and adjust padding to position it correctly. The preview shows exactly how customers will see it.

3. Enable and save

Enable the theme for your chosen level (organisation, tour, or event). When you save, the system applies your branding to all relevant booking modals and confirmation emails.

4. Override when needed

For special occasions, create a more specific theme. An event theme overrides its tour theme, which overrides the organisation theme. This lets you maintain consistent branding while still customising individual events.

Theme Priority

When displaying branding to customers, the system checks for themes in this order:

Why this hierarchy? It lets you set branding once and reuse it automatically, while still giving you flexibility for special occasions. A theatre might use their organisation theme for most shows, a festive tour theme for their Christmas pantomime season, and a unique event theme for their gala opening night.

Main Colour

The main colour appears throughout the customer experience:

To set your colour, click the Colour dropdown and either enter a hex code or use the visual picker. Changes appear immediately in the preview.

Header Image

Header images appear at the top of modals and emails, establishing your brand immediately.

Recommended specifications

Adding a header image

Adjusting header padding

Control the spacing around your header image:

Why adjust padding? Images with built-in whitespace need less padding, while tight crops may need more. Start with the defaults and adjust based on how your logo sits within the header.

Removing a header image

Click Clear header in the toolbar. This removes the image and resets padding to defaults. Your brand colour remains applied.

Sparkle Effect

The sparkle effect adds animated sparkle particles to the theme background, creating a festive atmosphere.

Toggle between Sparkle and Standard in the toolbar to enable or disable the effect. The preview demonstrates the animation immediately.

When sparkles work well

When to avoid sparkles

Setting Up Your Theme

For your organisation (recommended starting point)

All new events automatically inherit this theme unless you override it.

For a tour

All events within the tour use this theme, overriding the organisation theme.

For a single event

This event theme takes priority over tour and organisation themes.

Disabling a theme

To have an event (or tour) fall back to the next level's theme:

Important: Disabling a theme resets your custom settings. Re-enabling creates a fresh default theme with the standard colour and Seaty logo. If you plan to re-enable later, note down your hex colour code and re-upload your header image after enabling.

Preview and Testing

The preview section shows your theme exactly as customers will see it:

Before going live

Common Questions

Theme visibility

Why can't I see my theme on the event page?

The theme applies to modals, dialogs, and emails, not the main event listing page. You'll see your theme when customers click "Buy Tickets", select seats, complete checkout, and receive confirmation emails.

Will my theme appear in emails?

Yes. Confirmation emails include your header image and brand colour in the email header.

Theme inheritance

Should I use the same theme for all my events?

For most organisations, yes. Set your organisation theme once and let all events inherit consistent branding. Only create event-specific themes for genuinely unique occasions.

What happens if I don't set a theme?

Events without custom themes use the default Seaty theme - a professional blue colour scheme with the Seaty logo.

What if I change my organisation's branding?

Update your organisation theme and the new branding automatically applies to all events using that theme. Events with their own themes need individual updates.

Images and colours

Can I use the same image for header and event poster?

You can, but they serve different purposes. Event posters are promotional images showcasing the production. Header logos are brand identifiers in modals and emails. Best practice: use your event poster in the Images section, and your organisational logo in the theme header.

How do I know if my colour choice is accessible?

Look at the preview carefully. Can you easily read white text against your colour? If any text feels hard to read, choose a darker or more saturated colour.

Can I use animated GIFs in my header?

The system accepts GIFs, but animation doesn't display reliably across all contexts. Use static images (PNG or JPG) for consistent results.

Troubleshooting

My header image is too large

Resize your image before uploading. Use image editing software to create a version 500 pixels wide.

The close button overlaps my logo

Either redesign your header with space in the top-right corner, or increase padding to create more whitespace around the logo.

Changes don't appear on my event

Text is hard to read against my colour

Choose a darker or more saturated colour. Very light colours don't provide sufficient contrast against white text.

Next Steps

Once your theme is configured, continue customising your event:

Need help? Visit our Organiser FAQ or contact support.