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Discounts

Create promotional discounts and manage discount codes to drive ticket sales. Configure percentage or fixed-amount discounts, set up single or multiple single-use discount codes, apply discounts automatically, set minimum ticket requirements, restrict to specific ticket types, add expiry dates, generate bulk discount codes, and track code usage with order and request integration.

Overview

The Discounts section lets you reduce ticket prices when customers meet specific conditions. Whether you want to reward early bookers, encourage group purchases, or run promotional campaigns, discounts give you flexible control over your pricing strategy.

At its simplest, discounts answer one question: How can I offer reduced prices to the right customers at the right time?

Who uses this: Event organisers with permission to edit events.

Key capabilities:

  • Create reusable discount codes customers enter at checkout
  • Generate bulk single-use codes for vouchers and partnerships
  • Set up automatic discounts that apply when orders meet criteria
  • Choose percentage off, fixed amount off, or "cheapest tickets free"
  • Target specific ticket types with criteria rules
  • Add expiry dates to create urgency
The Discounts editor showing the toolbar with Save and Add Discount buttons, an existing 50% Off discount with its summary text, and the Add a discount buttonThe Discounts editor showing the toolbar with Save and Add Discount buttons, an existing 50% Off discount with its summary text, and the Add a discount button

How It Works

At a glance: You create a discount, define when it applies (code, automatic, or single-use vouchers), set what tickets qualify, and choose how much to take off.

1. Create the discount

Add a new discount and give it a clear name customers will see on their order, such as "Early Bird 20% Off" or "Member Discount".

2. Choose how it applies

Decide whether customers need to enter a code, receive unique voucher codes, or get the discount automatically when their order qualifies.

3. Set the qualifying criteria

Define what makes an order eligible: minimum ticket quantity, specific ticket types required, or both.

4. Configure the discount amount

Choose the discount type (percentage, fixed amount, or free tickets) and the value.

5. Add optional time limits

Set an expiry date if the discount should only work until a certain time.

Think of it this way:

  • Discount codes are like coupons - customers need to know and enter them
  • Single-use codes are like gift vouchers - each code works once, then is marked as used
  • Automatic discounts are like store promotions - applied transparently when you qualify
An expanded discount form showing the Discount name field, expiry date picker with Remove Expiry Date button, application mode dropdown set to Automatically when valid, criteria section with Add Criteria button, minimum tickets counter, and discount type dropdownAn expanded discount form showing the Discount name field, expiry date picker with Remove Expiry Date button, application mode dropdown set to Automatically when valid, criteria section with Add Criteria button, minimum tickets counter, and discount type dropdown

Application Modes

With a Discount Code

A single code that multiple customers can use.

How it works:

  • You create one code (e.g., "EARLYBIRD", "MEMBER10")
  • Share it via email, social media, or printed materials
  • Customers enter the code at checkout
  • Code can be used unlimited times (until expired)

Best for: Marketing campaigns, member benefits, newsletter subscribers.

With Many Single-Use Discount Codes

Generate bulk codes where each can only be used once.

How it works:

  • Specify how many codes to create (up to 999 at a time)
  • System generates unique 8-character codes
  • Each code uses only clear characters (excludes confusing ones like O/0, I/1)
  • Track which codes have been used and by whom

Best for: Printed vouchers, corporate partnerships, gift certificates, tracking redemption.

Automatically When Valid

No code required - discount applies when the order meets your criteria.

How it works:

  • Customer adds tickets to their basket
  • When the order qualifies, discount applies automatically
  • Customer sees the discount and savings in their order summary

Best for: Group booking incentives, transparent pricing strategies, "buy X save Y" offers.

Discount Types

Percentage Off Total

Takes a percentage off the order subtotal (tickets plus merchandise).

  • Enter a percentage from 1 to 99
  • Example: 20% off a £50 order = £10 discount

Amount Off Entire Order

Deducts a fixed amount from the order total.

  • Enter the amount to deduct
  • Can optionally stack when criteria is met multiple times

Stacking example: "£5 off per 2 adult tickets" with stacking enabled:

  • 2 adult tickets = £5 off
  • 4 adult tickets = £10 off
  • 6 adult tickets = £15 off

Amount Off Each Ticket

Deducts a fixed amount per ticket in the order.

  • Scales automatically with order size
  • Example: £2 off per ticket on 5 tickets = £10 total discount

Cheapest Tickets Free

Makes the cheapest ticket(s) in the order free.

  • Set how many of the cheapest tickets become free
  • Example: "Buy 3 Get 1 Free" - set minimum 4 tickets, cheapest 1 free
The lower portion of the discount form showing the criteria section, minimum ticket counter with minus and plus buttons, discount type dropdown set to Percentage off total, and the percentage input field with value 50%The lower portion of the discount form showing the criteria section, minimum ticket counter with minus and plus buttons, discount type dropdown set to Percentage off total, and the percentage input field with value 50%

Criteria System

Criteria specify which ticket types must be in an order for the discount to apply.

Without Criteria

Any tickets qualify. Only the minimum quantity matters.

Example: "Buy 5 or more tickets" applies to any combination of ticket types.

With Criteria

Specific ticket types are required.

Example: Family discount requires:

  • 2 Adult tickets AND
  • 2 Child tickets

Order must contain all specified tickets for the discount to apply.

Adding criteria:

  1. Click "Add Criteria"
  2. Select the ticket type
  3. Set the required quantity
  4. Repeat for additional ticket types

Expiry Dates

Add time limits to create urgency or match promotional periods.

Setting expiry:

  1. Click "Add Expiry Date"
  2. Choose the date and time
  3. Discount automatically stops working after this time

Removing expiry:

  • Click "Remove Expiry Date" to make the discount perpetual

Note: Expiry uses your event's time zone, not the customer's local time.

Managing Single-Use Codes

When using the "many single-use discount codes" option, you can manage individual codes.

Generating Codes

  1. Select "With many single use discount codes" as the application mode
  2. Click "Manage Discount Codes"
  3. Enter the number of codes to generate
  4. Click "Add +X discount codes"

Code Status

Each code shows one of three statuses:

  • Unused - Not yet redeemed
  • Requested - Used in a pending booking request
  • Ordered - Used in a completed order

Actions

  • View Order - See the completed order that used this code
  • View Request - See the pending booking request
  • Delete - Remove unused codes only

Clearing Unused Codes

Click "Clear unused" to remove all codes that haven't been redeemed. Useful when starting a new campaign.

Note: Clearing codes is permanent. If customers have received those codes, they will no longer work.

Practical Examples

Early Bird Discount

Encourage early bookings with a time-limited automatic discount.

  • Name: "Early Bird 20% Off"
  • Mode: Automatically when valid
  • Expiry: 1 month before event
  • Minimum tickets: 1
  • Type: Percentage off total - 20%

Member Discount Code

Reward members with a reusable code.

  • Name: "Member Discount"
  • Mode: With a discount code - "MEMBER10"
  • No expiry
  • Minimum tickets: 1
  • Type: Amount off entire order - £10

Group Booking Incentive

Automatically reward larger bookings.

  • Name: "Group Booking 15%"
  • Mode: Automatically when valid
  • Minimum tickets: 10
  • Type: Percentage off total - 15%

Family Package

Target specific ticket combinations.

  • Name: "Family Package"
  • Mode: Automatically when valid
  • Criteria: 2 Adult tickets + 2 Child tickets
  • Minimum tickets: 4
  • Type: Amount off entire order - £12

Buy 3 Get 1 Free

Classic promotional offer.

  • Name: "Buy 3 Get 1 Free"
  • Mode: Automatically when valid
  • Minimum tickets: 4
  • Type: Cheapest tickets free - 1

Corporate Vouchers

Distribute unique codes to a partner.

  • Name: "Corporate Partner Voucher"
  • Mode: With many single-use discount codes
  • Generate: 100 codes
  • Expiry: End of quarter
  • Type: Amount off entire order - £10

Export or copy the codes to send to your partner.

Best Practices

Clear Naming

Use names that explain the offer:

  • "Early Bird 20% Off" rather than "Discount 1"
  • "Family Package" rather than "Special"

Customers see the discount name on their order.

Memorable Codes

For single discount codes, choose memorable words:

  • "EARLYBIRD", "SUMMER25", "MEMBER10"

Single-use codes are auto-generated and don't need to be memorable.

Test Before Launching

Place a test order to verify:

  • The discount applies correctly
  • The amount is as expected
  • Criteria work as intended

Set Realistic Expiry

  • Early bird: 1-3 months before event
  • Flash sales: 24-72 hours
  • Seasonal: End of term or season

Common Questions

Using Multiple Discounts

Can customers use multiple discount codes on one order?

No. Only one discount applies per order. If multiple automatic discounts qualify, the system applies the one that saves the most.

What happens if both automatic and code discounts qualify?

The system applies whichever saves the customer more money.

Editing Discounts

Can I change a discount after customers have used it?

You can change the name, expiry date, and criteria. However, the discount type and amount cannot be changed if orders exist using that discount.

Why can't I delete a discount?

Discounts that have been used in orders cannot be deleted because historical orders reference them. Set an expiry date in the past to deactivate it instead.

Discount Scope

Do discounts apply to booking fees?

No. Discounts apply to ticket prices and merchandise only. Booking fees are calculated after the discount.

Do discounts apply to merchandise?

Yes. Discounts apply to the combined total of tickets plus merchandise.

Restrictions

Can I restrict discounts to specific dates or performances?

Not directly. Use criteria to restrict to specific ticket types, or set expiry dates to limit when the discount works.

Can I create codes for specific customers?

Use single-use codes - generate one per customer, send each their unique code, and track redemption.

Expiry Behaviour

What happens when a discount expires?

For code-based discounts, customers see an "Invalid" or "Expired" message. For automatic discounts, they simply stop applying. Existing orders are unaffected.

Free Tickets

Can I offer completely free tickets?

Use "Cheapest tickets free" to make specific tickets free, or "Amount off entire order" with an amount equal to your ticket price.

Next Steps

Once you've configured your discounts, continue setting up your event:

Need help? Visit our Organiser FAQ or contact support.