Marketing
Overview
Most organisers guess which of their promotions are working. Seaty's marketing tools are designed to take the guesswork out of it — so you can see which posters, banners, posts, and emails are actually selling tickets, and put more effort into what works.
The Marketing section is a hub for the tools and features Seaty provides for promoting your events. It doesn't try to do everything in one place; instead it points you at the right tool for the right job, and shows at a glance what's set up.
Who uses this: Event administrators with the Event Marketing permission. Other tools listed here have their own permissions — you'll only see cards for tools you have access to.
Key capabilities:
- One place to find every marketing-related tool Seaty offers
- Per-tool status hints (consent set up? Pixel ID configured? subscribers ready?)
- Quick links into each tool's own dedicated section
How It Works
At a glance: The hub doesn't replace the underlying tools — it just curates them. Each tool has its own dedicated documentation, linked below.
1. Open the Marketing hub
From the event admin menu, click Marketing. You'll see a set of cards, one for each marketing-related tool you have access to. Tools you don't have permission for are hidden automatically.
2. Glance at the status
Each card shows small status hints — for example, whether marketing consent is enabled, how many subscribers you have, or whether your Facebook Pixel is configured. The aim is for you to see at a glance whether your setup is in order before you start a promotion.
3. Drill into the tool you need
Each card has a primary action (and sometimes a secondary one) that takes you straight into the underlying tool. The hub doesn't reproduce the tool's interface — it just gets you there quickly.
Think of it this way:
- The hub is a launchpad — it shows what tools exist and whether they're set up
- Each tool is a fully-featured area with its own UI and settings
- The docs for each tool are linked from the hub and from this page
The Tools
Campaigns
Trackable links and QR codes for posters, social posts, and banners. Each campaign has a unique link with a tracking code on the end, so when a customer arrives through it and buys tickets, the order is attributed back to that promotion.
Seaty also captures external attribution tags automatically — utm_source, utm_medium, utm_campaign (added by Mailchimp, Brevo, and most email tools), plus fbclid from Facebook Ads and gclid from Google Ads. You don't need to set up a Seaty campaign for these — they're recorded against the order automatically and shown alongside Seaty campaign attribution.
Mailshots you send through Seaty are auto-tagged too: every Seaty link gets utm_source=seaty_mail plus a campaign slug derived from the mailshot subject. The new Marketing channels report (linked below) aggregates everything together so email, posters, social, and paid-ad attribution are all comparable in one view.
Email mailshots
Send promotional emails to subscribers and track opens, clicks, and conversions. Mail is a multi-purpose tool — it's also used for operational emails (event reminders, schedule changes) and customer-service messages, not only marketing.
Facebook Pixel
Track conversions in your Facebook Ads using a Pixel ID. Configured per event in the event editor's Marketing section. Once set, Seaty fires Facebook Pixel events for purchases, helping Meta attribute conversions back to your ad spend.
Google Analytics
Connect your organisation's own GA4 property. Seaty fires 5 standard ecommerce events (view_item, select_item, add_to_cart, begin_checkout, purchase) plus pageviews to your stream so you can build your own dashboards in your own GA4 console. Configured at the organisation level — set once and it applies to every event under that organisation. Seaty does not provide a read-side dashboard; data lives entirely in your own GA4 property where you have full control.
How does this differ from Facebook Pixel? Pixel reports purchase conversions back to Meta so it can optimise your Facebook/Instagram ads. Google Analytics gives you a general-purpose reporting tool for everything that happens on your event pages, regardless of where the visitor came from. Most organisations benefit from both.
Social links
Your organisation's social profiles appear on this event's page (in the organiser card) and in the footer of every customer email Seaty sends about it. Social links are set once at the organisation level rather than per event, so changes apply across every show you present. The hub shows how many of the five supported platforms (Facebook, Instagram, X, TikTok, YouTube) your organisation has linked.
Common Questions
Why is the Marketing section a hub, not a single page?
Marketing isn't one thing in Seaty. Sending an email is a very different job from creating a QR code, which is different again from configuring an ad pixel. Forcing all of that into a single screen would either bury detail or pretend tools have things in common when they don't. The hub gives each tool its own place while making them easy to find together.
Why isn't Mail in the Marketing menu group?
Mail is used for marketing among other things — event reminders, schedule changes, and one-off customer messages all use it too. Branding it as a marketing tool in the menu would misrepresent it. The Marketing hub references Mail because it's the right tool for marketing emails specifically; the Mail section continues to live where it always has, with its own menu placement.
What if I don't have permission for one of these tools?
The hub only shows cards for tools you have permission for. If you can't see Mail, Campaigns, or Pixel here, an organisation administrator hasn't granted you the relevant permission yet. Ask them to update your role.
Will more tools appear here?
Likely yes. As Seaty adds more marketing-related features (whether attribution improvements, ad-platform integrations, or new promotional formats), they'll appear in this hub. The aim is for the hub to be the single place an admin opens when they want to think about promoting their event.