Event Summary: Ticket Sales, Revenue and Payment Breakdowns
Summary page showing ticket sales and revenueOverview
The Summary provides a consolidated view of your event's financial performance, showing ticket sales progress, revenue tracking, and payment method breakdowns. Rather than examining individual orders, the Summary aggregates all your data into meaningful totals and percentages that help you understand how your event is performing at a glance.
At its simplest, Summary answers one question: How are my ticket sales and revenue progressing?
Who uses this: Event administrators with access to the event's admin area.
Key capabilities:
- View total tickets sold against capacity with percentage progress
- Track revenue from tickets, merchandise, and donations
- See payment method breakdowns (online, cash, bank transfer, etc.)
- Analyse discount code usage and effectiveness
- Generate printable reports for stakeholders
- Compare performance across organisation or tour
How It Works
At a glance: Open Summary, choose your view mode, review your totals, and optionally generate a printable report.
1. Access the Summary
Navigate to your event's admin menu and select "Summary" from the Analytics & Finance section. The page loads your current sales data automatically.
2. Choose Your View Mode
Select how you want to see your ticket sales data - by individual performance times, grouped by day, or totalled by ticket type. Each mode highlights different aspects of your sales patterns.
3. Review Your Totals
Examine the ticket sales table, payment breakdown, and any discount usage. The Summary calculates all figures from confirmed orders and displays them with progress indicators.
4. Generate Reports (Optional)
Switch to Report View for a printable document suitable for sharing with stakeholders or keeping for your records.
Think of it this way:
- Table View is your working dashboard for monitoring sales as they happen
- Report View is your formal document for meetings and record-keeping
- View modes let you slice the same data different ways depending on what you need to understand
View Selection
At the top of the Summary page, buttons allow you to switch between different views.
Table View is the default interactive view with three grouping options:
- By Date & Time: Shows each individual performance with its specific datetime. Ideal for events with multiple shows per day. Expandable rows reveal ticket category breakdowns for each performance.
- By Day: Combines all performances on the same calendar date into a single row. Useful for comparing different event days without time-of-day granularity.
- By Type: Groups all sales by ticket category across all dates. Perfect for understanding which ticket types are most popular regardless of performance date.
Report View is a printable, formal document suitable for stakeholders or record-keeping.
Note: The "By Day" option only appears when your event has multiple performances on the same calendar date.
Ticket Sales Overview
The primary section displays your total ticket sales broken down by event date and ticket type as a hierarchical table structure. Each row displays:
- Tickets sold / Total capacity: Shows how many seats are booked out of total available
- Percentage filled: Visual progress bar indicator of how close you are to selling out
- Revenue: Total value of tickets sold in that category or date
- Ticket categories: For seated events, expandable rows show breakdown by seat category and ticket type
Revenue Tracking
The Summary calculates total revenue from several sources.
Ticket Sales: Gross revenue from all ticket types (seated and general admission) across all event dates. This is calculated from the ticket price multiplied by quantity sold.
Merchandise Sales: If your event includes merchandise items, these appear in a separate section showing items sold and their total value.
Donations: Optional customer donations are tallied separately and displayed when present.
The system tracks revenue at the ticket level, meaning the figures reflect actual ticket prices after any category-specific pricing but before discounts are applied.
Payment Breakdown
The Summary provides detailed payment method tracking, organised into sections that display only when those payment types have been used.
Online Payments section includes:
- Card Online with Seaty (online card payments)
- Refunded to Card with Seaty (online refunds)
Other Payments section includes:
- Card Outside of Seaty (manual card payment recording)
- Cash
- Bank Transfer
- Cheque
- Refunded Outside of Seaty (manual refund recording)
Handling Fees section includes:
- Handling Fees (charged to customers)
- Handling Fees Refunded (fees returned during refunds)
The payment section concludes with:
- Total: All payments received across all methods
- Owed from box office sales: Outstanding amounts for tickets sold at the box office that have not been paid yet
Note: Only payment methods that have actually been used will appear in the breakdown.
Discount Analysis
When discount codes have been used, the Summary shows:
- Number of times each discount code was applied
- Total discount value for each code
- Grand total of all discounts issued
This helps you measure the effectiveness of promotional campaigns and understand their impact on revenue.
Average Metrics
For events with ticket sales, the Summary calculates:
Average ticket sale price: Total revenue divided by total tickets sold, giving you the mean price point across all ticket types and discounts. This metric helps compare events and understand overall pricing effectiveness.
Report View
Switch to "Report view" for a printable, formal summary document suitable for stakeholders or record-keeping. This view presents the same data in a clean, professional format that includes:
- Seaty branding and generation timestamp
- Your name and organisation details
- Tabulated sales data with percentages, quantities, and revenue
- All event dates with their ticket category breakdowns
The report view is optimised for printing and can be saved as PDF using your browser's print function.
Organisation and Tour Summaries
Organisation Summary: When viewing at organisation level, the Summary aggregates all events owned by your organisation. Toggle "Include Inactive Events" to add historical events to the statistics, or keep it off to see only currently active events.
Tour Summary: For multi-date tours, the Summary combines ticket sales across all tour events, showing consolidated revenue and attendance figures.
Both views display:
- Total tickets sold across all events
- Combined revenue from all events
- Number of events included in the calculation
- Option to view active events only or include completed events
Understanding the Data
What Counts as Sold
A ticket is counted as sold when:
- Payment has been received (full or partial)
- Ticket has been allocated to a customer (even if payment is pending)
- Order status is confirmed (not cancelled or refunded)
What Does Not Count
The Summary excludes:
- Cancelled orders
- Refunded tickets (these show in refund totals instead)
- Locked seats that have not been purchased
- Tickets in abandoned carts
Capacity Calculations
Seated Events: Total capacity is the number of seats in your seating plan(s) multiplied by the number of event dates.
General Admission: Capacity is the quantity you set for each ticket category multiplied by the number of dates that category is available.
Mixed Events: If you use both seating plans and general admission tickets, both are included in the total capacity calculation.
Revenue vs Payments
Revenue (Ticket Sales): The face value of all tickets sold, before discounts but including the ticket price.
Payments: The actual money received, which may differ from revenue due to:
- Discounts reducing the final price
- Handling fees added to the total
- Box office sales not yet paid
- Partial payments or payment plans
Practical Applications
Monitor Sales Progress
Check the Summary regularly during your on-sale period to:
- Identify which dates are selling fastest
- Spot slow-selling performances that may need marketing attention
- Track progress towards your revenue targets
- Determine when to release additional seats or ticket types
Financial Reporting
Use the printable report view to:
- Provide updates to stakeholders and partners
- Document sales for accounting purposes
- Compare actual vs projected revenue
- Analyse pricing strategy effectiveness
Post-Event Analysis
After your event concludes:
- Compare final sales against capacity to calculate sell-through rate
- Evaluate discount code effectiveness
- Calculate average ticket price achieved
- Identify popular vs unpopular dates for future planning
Multi-Event Comparison
Organisation and tour summaries help you:
- Identify your most successful events
- Compare performance across different event types
- Understand seasonal patterns
- Make data-driven decisions about future programming
Common Questions
Data and Updates
How often does the data update?
The Summary loads data when you first open the page. To see updated figures after new sales, refresh your browser. The data reflects the current state of your event at the time of loading with no caching delay.
What if I have no ticket sales yet?
The Summary will display zero values and empty states until tickets are sold. All sections will populate automatically as sales occur.
Revenue and Payments
Why does my total not match the payments section?
The ticket sales total shows the value of tickets sold, while payments show actual money received. These differ when discounts are applied, handling fees are added, or box office sales remain unpaid.
What is the difference between "Owed from box office sales" and unpaid orders?
"Owed" refers to box office tickets you have manually marked as sold but recorded as unpaid. These are typically pay-at-door or invoice-based sales where payment collection happens separately from the booking.
Refunds and Adjustments
How do refunds affect the numbers?
Refunded tickets are removed from the "sold tickets" count and their revenue is deducted. Refunds appear as negative values in the payment methods section.
How do I account for complimentary tickets?
Complimentary tickets count towards your sold tickets but have zero revenue. They will show in the quantity sold but not contribute to revenue totals.
Display and Export
Why are some payment methods missing?
Only payment methods that have been used will appear in the breakdown. If you have not received any cash payments, for example, cash will not show in the list.
Can I export this data?
The Summary is designed for at-a-glance monitoring. For detailed data exports, use the "Reporting & Data" section which provides CSV downloads and comprehensive spreadsheet exports. The Report View can be printed or saved as PDF using your browser's print function.
Can I see individual customer details here?
No, the Summary shows aggregated statistics only. For individual order information, use the Feed section which lists all transactions with customer details.
Capacity and Percentages
Why does the percentage exceed 100%?
This can occur if you have sold more tickets than the original capacity (by adding seats, releasing holds, or selling standing room). The system calculates actual sales against current stated capacity.