Search events

Summary

View consolidated sales statistics and performance metrics across all tour events

Overview

The Tour Summary brings together sales data from every event in your tour into one consolidated view. Instead of checking each venue individually, you can see total tickets sold and revenue across your entire touring production.

At its simplest, Tour Summary answers one question: How is my tour performing across all venues combined?

Who uses this: Tour managers and organisers with the TourSummary permission.

Key capabilities:

  • View total tickets sold across all tour venues
  • See combined revenue for the entire tour
  • Toggle between active and historical event data
  • Monitor tour-wide performance at a glance

How It Works

At a glance: Access the summary, choose which events to include, and review your consolidated tour metrics.

1. Access the Summary

Navigate to your tour's admin menu and select 'Tour Management'. The summary displays automatically with your tour-wide metrics.

2. Choose Your View

Use the toggle to show either active events only (current and upcoming) or all events including completed ones. This lets you focus on current performance or review the full tour history.

3. Review Consolidated Metrics

The summary shows total tickets sold, combined revenue, and how many events contribute to these totals. All figures aggregate data from every event linked to your tour.

Think of it this way:

  • Tour Summary shows combined totals across all tour venues
  • Event Summary shows detailed breakdowns for one specific venue
  • Organisation Summary shows everything your organisation manages

Critical Distinction: Tour vs Event vs Organisation Summary

Understanding the difference between these three summary views is essential:

Tour Summary (this view)

Shows consolidated data for ONE tour across ALL its events:

  • Aggregates ticket sales from every event linked to this specific tour
  • Displays total tickets sold across all tour venues and dates
  • Shows combined revenue for the entire touring production
  • Focuses on tour-specific portfolio performance

Use for: Tour-wide strategic decisions, multi-venue performance analysis

Example: Your 'Macbeth 2025 Tour' has events in Manchester, Birmingham, and Leeds. Tour Summary shows combined sales across all three venues.

Event Summary

Shows detailed analytics for ONE event with date-by-date breakdowns:

  • Displays metrics for a single event (which may be part of a tour)
  • Includes date-specific breakdowns, ticket categories, payment methods
  • Shows operational detail for that specific venue/location
  • Focuses on individual event performance

Use for: Daily operations, venue-specific management, detailed analytics

Example: The Manchester event from your 'Macbeth 2025 Tour' has its own summary showing just Manchester's sales, dates, and categories.

Organisation Summary

Shows consolidated data for ALL events across your entire organisation:

  • Aggregates every event your organisation manages (tours and non-tours)
  • Displays total activity across your complete event portfolio
  • Shows organisation-wide business performance
  • Focuses on overall organisational health

Use for: Annual reviews, board reporting, business planning

Example: Your theatre company's organisation summary includes 'Macbeth 2025 Tour' plus 'Christmas Carol', 'Summer Workshop', and all other events.

Visual Hierarchy

Organisation Summary (Widest scope)
└── Contains all events including tours
    ├── Tour Summary (Mid-level scope) ← You are here
    │   └── Contains only events in this specific tour
    │       ├── Event Summary (Narrowest scope)
    │       ├── Event Summary
    │       └── Event Summary
    └── Standalone events
        └── Event Summary

What the Dashboard Shows

Consolidated Ticket Sales

The Tour Summary displays aggregated metrics across all tour events:

Tickets Sold: Total number of tickets sold across every event in the tour, combining seated tickets and general admission tickets from all venues and dates.

Total Revenue: Combined value of all ticket sales tour-wide, calculated from ticket prices across all events in the tour.

Number of Events: How many events contribute to these totals, helping you understand the tour's scale.

For example, if your tour includes:

  • Manchester: 250 tickets sold for £5,000
  • Birmingham: 180 tickets sold for £3,600
  • Leeds: 220 tickets sold for £4,400

Your Tour Summary will show: 650 tickets sold for £13,000 total revenue across 3 events.

Active vs All Events Toggle

Control which tour events are included in the calculations with the "Include Inactive Events" toggle:

Active Events Only (default):

  • Shows tour events that are currently on sale or upcoming
  • Excludes tour events that have ended or been deactivated
  • Best for monitoring current tour performance
  • Displays: "Ticket Sales for Active X Events"

All Events (toggle on):

  • Includes every event that has ever been part of this tour
  • Useful for complete tour reporting and historical analysis
  • Shows the tour's lifetime performance
  • Displays: "Ticket Sales for All X Events"

The toggle button clearly indicates the current state:

  • "Include Inactive Events" = Currently showing active only
  • "Exclude Inactive Events" = Currently showing all events

Currency Display

All revenue figures appear in the tour's configured currency (typically GBP for UK tours). The currency symbol displays next to all monetary values. Events within a tour must use the same currency for accurate aggregation.

How Tour Data is Aggregated

Data Collection

The Tour Summary gathers sales data from every event linked to your tour. For each event, it combines all performance dates to calculate event totals, then adds those together for tour-wide figures.

Why this matters: If your Manchester venue has three performance dates, those are combined into one Manchester total. Then Manchester, Birmingham, Leeds, and all other venues are combined into your tour total.

This approach properly handles:

  • Tours with single-date events (one performance per venue)
  • Tours with multi-date events (multiple performances at same venue)
  • Mixed tours with both single and multi-date events
  • Events sorted by earliest date for chronological display

What Counts as "Sold"

Tickets are counted in tour totals when:

  • Payment has been received (full or partial payment)
  • Order status is confirmed (not cancelled or refunded)
  • Ticket is allocated to a customer
  • The ticket belongs to an event linked to this tour

What Doesn't Count

The Tour Summary excludes:

  • Cancelled orders across all tour events
  • Refunded tickets from any tour event
  • Locked seats that haven't been purchased
  • Events that aren't linked to this tour (even if same organisation)
  • Abandoned carts and unpaid orders

Permissions

To access the Tour Summary, you need the TourSummary permission (303). This tour-level permission allows you to:

  • View aggregated sales data across all events in the tour
  • See total revenue figures for the tour
  • Toggle between active and all tour events
  • Monitor portfolio-level tour performance

Organisation administrators automatically have access to all tour sections, including summaries.

Practical Applications

Multi-Venue Performance Monitoring

Use the Tour Summary to:

  • Track total tour sales across all venues simultaneously
  • Understand your tour's overall commercial success
  • Monitor progress towards tour-wide revenue targets
  • Assess whether the tour is meeting financial projections

Compare active events vs all events to see how current tour dates are performing versus completed dates.

Strategic Tour Analysis

The Tour Summary helps answer strategic questions:

Tour Viability: Is the tour generating sufficient revenue across all venues?

Venue Performance: Compare individual event summaries with the tour summary to identify which venues are outperforming or underperforming.

Scaling Decisions: Should you add more venues to this tour? The tour summary shows overall demand signals.

Pricing Strategy: Is your pricing effective across different markets? Total tour revenue reveals overall pricing success.

Touring Production Management

When managing multi-venue tours:

  • See total tour exposure at a glance without navigating to each event
  • Understand which proportion of the tour has sold (active vs all events)
  • Track tour momentum as you add new venues
  • Report tour success to producers, funders, or stakeholders

Financial Reporting

Generate tour-specific reports by:

  • Using tour summary figures for producer updates
  • Comparing tour revenue against touring costs
  • Tracking against per-venue averages to identify outliers
  • Presenting consolidated tour performance to investors or partners

Marketing Insights

Tour summaries inform marketing decisions:

High sales in early tour dates: Indicates strong brand awareness, later venues can emphasise "selling fast"

Lower sales across the board: Suggests need for tour-wide marketing push

Uneven performance: Compare event summaries to identify which venues need localised marketing

Empty States

If your tour has no active events:

  • You'll see: "There are no active events for this tour"
  • Toggle "Include Inactive Events" to view historical tour data
  • The summary won't appear until at least one event is linked to the tour

This typically occurs when:

  • The tour has just been created but no events added yet
  • All tour dates have concluded and are marked inactive
  • Events were removed from the tour

Understanding Tour Performance

Interpreting Consolidated Metrics

Total Tickets Sold: This single figure represents the tour's reach across all venues. High numbers indicate strong overall demand, though individual venue performance may vary.

Total Revenue: The combined income from all tour events. Compare this against tour costs (travel, accommodation, marketing) to assess profitability.

Number of Events: Context for the totals. 500 tickets across 2 events is very different from 500 tickets across 10 events.

Average Performance Calculations

While the dashboard shows totals, you can manually calculate useful averages:

Average tickets per venue: Total tickets sold ÷ Number of events

  • Helps identify if certain venues significantly outperform others
  • Useful for selecting future tour venues

Average revenue per venue: Total revenue ÷ Number of events

  • Indicates typical venue contribution to tour income
  • Helps budget future tour dates

Compare these averages with individual event summaries to spot outliers.

Tour Health Indicators

Strong tour performance:

  • Consistent sales across multiple venues
  • Total revenue meeting or exceeding projections
  • Active events showing healthy sales (not just past success)

Weak tour performance:

  • Low total sales despite multiple venues
  • Significant variance between venues (check event summaries)
  • Active toggle shows much lower numbers than all events toggle

Growing tour:

  • Active events totals approaching all events totals (later venues selling well)
  • Revenue increasing as new venues are added

Declining tour:

  • Recent venues underperforming (compare event summaries chronologically)
  • Active toggle shows flat or decreasing numbers

Tour Summary vs Event Summary: When to Use Each

Use Tour Summary For

  • Portfolio-level decisions - Should we extend the tour? Add more venues?
  • Overall tour success - Is this touring production commercially viable?
  • Stakeholder reporting - Presenting tour-wide figures to producers or investors
  • Strategic planning - Understanding tour-level trends and patterns
  • Multi-venue comparison - Seeing total performance across all locations
  • Tour marketing - Showcasing total tour reach and success

Use Individual Event Summaries For

  • Operational management - Day-to-day ticket sales for specific venues
  • Venue-specific analysis - How is Manchester performing?
  • Detailed breakdowns - Date-by-date sales, ticket categories, payment methods
  • Local marketing - Understanding which dates at a venue need promotion
  • Venue comparisons - Manually comparing one venue against another
  • Operational troubleshooting - Investigating issues at specific locations

Workflow Example

  1. Check Tour Summary - See that total tour sales are below target
  2. Review Individual Event Summaries - Identify that Birmingham and Leeds are underperforming while Manchester is strong
  3. Take Action - Increase marketing spend in Birmingham and Leeds
  4. Monitor Tour Summary - Track whether tour-wide sales improve
  5. Report Success - Use tour summary totals for producer update

Common Questions

Data and Accuracy

Why doesn't my Tour Summary match the sum of my event summaries?

They should align exactly. If you notice discrepancies:

  • Ensure "Include Inactive Events" toggle is in the same state
  • Verify all events you're manually summing are actually linked to this tour
  • Check you're comparing the same time point (summaries refresh on load)
  • Confirm no events were recently added or removed from the tour

How often does the data update?

The Tour Summary refreshes each time you load the page, pulling the latest sales data from all tour events. The data does not auto-refresh - you'll need to reload the page to see updated figures after new sales or changes.

Managing Tour Events

How do I add or remove events from a tour?

Events are linked to tours during event creation or via the event edit section. The Tour Summary automatically includes all events currently linked to the tour. Unlinking an event immediately removes it from tour totals.

What's considered an "active" tour event?

A tour event is active if:

  • Its performance dates are current or future
  • It hasn't been manually deactivated
  • It's still linked to the tour

The system automatically determines active status. Removing an event from the tour excludes it even if otherwise active.

Viewing and Filtering

Can I see which venues are performing best?

The Tour Summary shows only totals. To compare venue performance:

  • Navigate to individual event summaries for each tour event
  • Use the "Events" section at tour level to see event cards with quick stats
  • Compare revenue and sales figures across events manually
  • Look for patterns in venue size, location, or timing

Why don't I see ticket categories or payment methods?

Tour Summary intentionally shows only high-level consolidated metrics. For detailed breakdowns:

  • View individual event summaries for category-specific data
  • Each event has its own ticket categories and payment tracking
  • Aggregating these across tours would be too complex and less useful

Can I filter by date range or venue?

The Tour Summary shows either all active tour events or all tour events ever created. For filtered views:

  • Navigate to individual event summaries for specific events
  • Use custom date range exports in the "Reporting & Data" section
  • Access the tour's Events page for event-by-event quick stats

Exports and Reporting

Can I export tour summary data?

The Tour Summary is designed for at-a-glance monitoring. For detailed exports:

  • Use the "Reporting & Data" section at organisation level
  • Filter exported data to include only tour events
  • Export individual event summaries and combine manually in spreadsheet

Understanding the Hierarchy

How do tours relate to organisations?

Every tour belongs to one organisation. Tour events also belong to that same organisation. Therefore:

  • The Organisation Summary includes all events from all tours
  • Each Tour Summary shows only events from that specific tour
  • An organisation can have multiple tours, each with its own summary

Why is the Tour Summary different from Organisation Summary?

Tour Summary: Aggregates only events linked to this specific tour Organisation Summary: Aggregates ALL events in the organisation (including multiple tours and standalone events)

If your organisation has only one tour with no other events, the figures will match. Otherwise, organisation summary will show higher totals.

Currency

What if tour events use different currencies?

Tour events should use the same currency for accurate aggregation. Seaty assumes tour events share currency settings. If tour events genuinely need different currencies (international tours), contact support for guidance on reporting.

Best Practices

Regular Monitoring

  • Check weekly during tour: Monitor tour-wide sales trends and momentum
  • Before adding venues: Review existing performance to inform decisions
  • After tour completion: Use all events view for final tour reporting

Comparative analysis:

  • Compare with previous tours - How does this tour perform vs past productions?
  • Benchmark against projections - Are tour-wide sales meeting targets?
  • Identify venue patterns - Use tour summary with event summaries to spot trends

Strategic decision-making:

  • Tour extension decisions - Use tour summary to decide whether to add more venues
  • Pricing adjustments - Tour-wide revenue helps assess overall pricing strategy
  • Marketing investment - Low tour summary figures signal need for broader marketing push

Reporting workflows:

  • Producer updates - Use tour summary for high-level tour performance reports
  • Investor presentations - Tour totals demonstrate overall commercial success
  • Internal reviews - Compare tour summaries across different touring productions

Avoid these pitfalls:

  • Don't rely solely on tour summary - Individual venue performance matters too
  • Don't ignore the toggle - Active vs all events tells very different stories
  • Don't compare across tours without context - Tour size, venues, and pricing vary
  • Don't forget individual event summaries - Operational detail lives at event level

Need Help?

If you need assistance understanding your tour summary or tour management, contact our support team at support@seaty.co.uk.