Tour Page
Overview
Every tour on Seaty has a dedicated hub page with a tabbed layout that brings together all your tour information in one place. Customers can explore the full tour, browse all venues and dates, and book tickets without navigating through multiple individual event pages.
At its simplest, a tour hub answers one question: Where can I see this tour, and how do I book?
Who uses this: Organisers managing touring productions, workshop series, or festivals.
Key capabilities:
- Present your entire tour with consistent branding across dedicated tabs
- Show all venues and dates directly on the What's on tab
- Let customers compare availability across locations
- Share one link that covers all tour events
- Provide FAQs and help information in their own tabs
- Give administrators a built-in Admin tab for tour management
How It Works
At a glance: Customers land on your tour hub, read about the tour on the About tab, navigate to the What's on tab to browse all venues and dates, then proceed to purchase.
1. Customer arrives at your tour page
Customers reach your tour hub through marketing links, QR codes, or search results. The page loads on the About tab with your tour branding, name, and description.
Your tour URL: seaty.co.uk/Tour/[your-tour-tag]
2. Customer explores tour information
The About tab displays your tour logo, description, organisation details, and a prominent "Book tickets" button showing current availability. Customers read about what makes your tour special and decide whether to book.
3. Customer navigates to the What's on tab
Clicking "Book tickets" takes the customer to the What's on tab, which shows all tour events and dates inline. Events are grouped by month with time slots, pricing, and availability status displayed directly on the page.
4. Customer selects and books
The customer chooses their preferred venue and date, then proceeds to ticket selection for that specific event. From here, the booking follows the standard event purchase flow.
Think of it this way:
- About tab is your shop window showing everything on offer
- What's on tab is the catalogue where customers browse all venues and dates
- Event page is where they complete the purchase for their chosen date
What Appears on Your Tour Page
The tour hub uses a tabbed layout to organise content clearly. Each tab serves a distinct purpose.
About Tab (always visible)
The default landing tab where customers see:
- Tour logo or image
- Tour name with "Presented by [Organisation]"
- "Book tickets" button with live availability status (links to the What's on tab)
- QR code button (visible to organisers and members)
- Tour description
- Organisation mailing list signup
Why the availability badge? Customers can immediately see whether tickets are available before navigating to the What's on tab.
What's on Tab (always visible)
All tour events and dates displayed directly on the page:
- Events listed with the EventDateSelector component
- Dates grouped by month with time slots
- Pricing and availability status shown inline
- Customers select a date to proceed to ticket purchase
FAQ Tab (conditional)
Only appears if FAQs have been configured for the tour:
- Expandable FAQ items
- Rich text support for detailed answers
Help Tab (always visible)
Support and contact information for customer enquiries.
Admin Tab (conditional)
Only appears for users with any permissions for the organisation. Provides two switchable views:
- Tour admin - Tour-specific management sections
- Organisation admin - Organisation-level management sections
- Resource links to relevant documentation
Managing Your Tour Page
Updating Content
Changes you make in the Tour Editor appear immediately on your landing page:
| Editor Section | What It Updates |
|---|---|
| Tour Details | Name and description on the About tab |
| Image | Logo displayed on the About tab |
| Theme | Brand colours and background |
| Events | Dates available on the What's on tab |
How Availability Status Works
The "Book tickets" button shows a status badge reflecting overall tour availability:
- Good availability - Up to 80% sold
- Getting busy - 80-90% sold
- Limited tickets - Over 90% sold
- Sold out - No tickets remaining
- Suspended - All tour events are suspended
- Elapsed - All tour dates are in the past
Why show aggregate availability? This gives customers immediate confidence about whether booking is worthwhile before they explore specific dates.
Adding Events to Your Tour
Events appear on your tour's What's on tab when assigned to the tour:
- Open the event in Event Editor
- Select your tour from the Tour dropdown
- Save the event
- The event now appears on the What's on tab for customers to browse
Sharing Your Tour
Share Tools
The About tab includes a QR code button for organisers and members:
- QR code - Click the QR icon to reveal a scannable code. Perfect for print materials and posters.
Note: Referral tracking is only available on individual event pages, not tour pages. If you need to track referral sources, share links to specific event pages instead.
Promoting Effectively
For print materials:
- Include your tour URL on posters and flyers
- Add QR codes linking directly to the tour page
- Choose a memorable, short tour tag
For digital marketing:
- Link from social media posts
- Include in email campaigns
- Use as the primary link in advertising
Viewing Your Tour Page
As a Customer
Navigate to seaty.co.uk/Tour/[your-tour-tag] to see exactly what customers see. Your tour theme applies, and all public information displays.
As an Administrator
When logged in, the same page appears within the admin interface. You'll have quick access to tour management tools whilst seeing the public content.
Mobile Experience
Tour hub pages adapt fully to mobile devices:
- Touch-friendly booking buttons and tab navigation
- Scrollable What's on tab with all dates accessible
- Mobile share sheet integration
Troubleshooting
Events Not Appearing on the What's on Tab
Check that:
- Events are assigned to your tour in Event Editor
- At least one event has dates configured
- Sales start dates allow display
Theme Not Applying
The tour theme only displays if you've set a custom background image different from the default. Check your Theme section settings.
Book Tickets Button Not Working
Verify your tour has at least one event with:
- Future dates configured
- Sales enabled for those dates
Common Questions
About the Tour URL
Can I change my tour tag after creation? No. The tour tag is permanent and forms part of your marketing URL. Choose it carefully during tour creation.
What makes a good tour tag?
Short, memorable, and descriptive. Examples: hamlet-2025, summer-workshops, arts-festival.
About Booking
How do customers find dates to book? All tour events and dates are displayed directly on the What's on tab, grouped by month with time slots, pricing, and availability. Customers can browse everything without leaving the page.
Can customers book multiple events from the tour page? They select one date at a time. After completing a purchase, they can return to the What's on tab and book additional dates.
About Sharing
Why no referral tracking on tour pages? Referral tracking works at the event level. Share individual event page links if you need to track referral sources.
Can I disable the share tools? No. Share tools are always available to help promote your tour.
About Availability
How is the tour availability status calculated? It combines availability across all tour events to show the most relevant overall status.
Does the status update in real-time? Yes. As tickets sell, the status badge updates automatically.
Next Steps
- Tour Details - Configure your tour name and description
- Tour Image - Upload your tour logo
- Tour Theme - Customise your branding
- Tour Events - Manage events within your tour
Need Help?
If you have questions about your tour landing page, contact our support team at support@seaty.co.uk.