Seaty started in a rehearsal room.
In 2014, during rehearsals for a local musical, breaks were spent queuing at the side of the room. Volunteers opened a battered briefcase filled with paper tickets and giant cardboard seating plans. Members queued to reserve seats, note what they owed, and promise to pay later. It worked, but it asked a lot of the people running it.
When I asked why they did not use online ticketing software, the answer was simple. They had tried. The tools were difficult to use and did not match how the company actually worked. Tickets were only part of the job. Payments were tracked over time. Seats were agreed before money changed hands. Everything relied on trust, not instant checkout.
That was the moment I decided to do something about it. Later that night, I started building Seaty.
Meant to be more than a ticket shop, built for the people doing the work to put on a show.
That idea never changed.
When I asked why they did not use online ticketing software, the answer was simple. They had tried. The tools were difficult to use and did not match how the company actually worked. Tickets were only part of the job. Payments were tracked over time. Seats were agreed before money changed hands. Everything relied on trust, not instant checkout.
That was the moment I decided to do something about it. Later that night, I started building Seaty.
Meant to be more than a ticket shop, built for the people doing the work to put on a show.
That idea never changed.
Dan
Founder of Seaty
For us, the work around the event is as much the product as the event itself.
Everything that follows exists to support that idea.
Let people reserve seats now and pay later
Offer seated tickets with interactive plans or simple general admission
Apply discounts automatically for group bookings or promo codes
Collect dietary requirements and accessibility needs upfront
Show the full price before payment, no hidden charges
Send tickets instantly to phones or email
Selling tickets is about commitment,
not just payment.
Seaty lets people commit in the way that makes sense for your organisation, without forcing every decision into a checkout.
Scan tickets at the door without depending on wifi
Approve ticket requests from your phone
Email everyone attending a specific performance in minutes
See who actually showed up, without manual lists
Share rehearsal recordings, scripts, and sheet music with your team
On-the-day tools stay usable while things are happening.
Attendance, door lists, and quick actions remain clear even when plans change and time is tight.
Track member sales against quotas without spreadsheets
See who owes money across all orders in one place
Give volunteers access without giving them the keys to everything
Compare performance across events and years
Send balance statements to everyone who owes money
Know which posters and posts are actually selling tickets
Claim Gift Aid automatically for eligible donations
Your history doesn't disappear after the curtain falls.
Past events, financial records, and member activity stay accessible for reporting, audits, and planning your next season.
Trackable links and QR codes for every promotion
Auto-capture UTMs from any external email tool
Catches Facebook and Google ad clicks even when untagged
Facebook Pixel and Google Analytics built in, no code
One Marketing channels report: every channel, real revenue
Bot clicks filtered. IPs hashed. Real numbers only.
Track tickets sold and revenue for every mailshot
Build your audience automatically from real ticket buyers
Manage GDPR consent and unsubscribes properly
Send beautiful event emails with built-in image galleries
Drafts, AI writing help, and real test sends built in
Know which mailshot drove which booking, to the order
Built for groups like yours.
Amateur theatre, choirs and orchestras, schools, churches, village halls, dance schools, different on the face of it, but all running events the same way at heart. Seaty was built around what they share, not against the way commercial ticketing platforms think events should be sold.
Industry guides for UK event organisers.
Plain-English guides to the parts of UK ticketing that catch organisers out. Fees, VAT, GDPR, Gift Aid, seating, and the wider industry context that applies across every platform, not just Seaty. For how to use Seaty itself, see our product documentation.
Professional tools without the price tag.
Seaty is free for everything except online card payments. Create events, sell tickets, and collect payment yourself, no fees, no catch.
