Stop guessing. Start tracking.
Know which marketing actually sells tickets
Most organisers run their marketing across half a dozen channels — posters, social posts, ads, mailshots, banners, newsletters — and then guess which ones actually sold tickets. The Marketing Hub takes the guessing out. Every channel tracked, every booking attributed, every result in one place.
- Posters and printed material — trackable links and QR codes
- Social posts and ads — UTM tags captured, ad clicks attributed
- Email — built-in mailshots with order-level attribution
- Facebook Pixel and Google Analytics — built in, no code required
- One report rolling every channel up by source, medium and campaign
Six tools. One place.
The Marketing Hub consolidates everything you need to track your marketing into a single dashboard. Each tile shows its status at a glance, so you can see what's configured, what needs attention, and what's working — without hunting through menus.
- Campaigns — trackable links and QR codes for every promotion
- Mailshots — built-in email marketing with order-level attribution
- Social Links — five platforms surfaced on your org page and emails
- Facebook Pixel — event, organisation or tour-level, no code required
- Google Analytics — your own GA4 measurement ID, ecommerce events sent automatically
- Marketing Reports — channel rollups, order-level UTM data and exportable Excel files
Know which poster sold the ticket
Every promotion gets its own trackable URL and downloadable QR code. Print it on posters, share it on social, tag it in newsletters — wherever it goes, every click and every resulting booking links back to the campaign that drove it.
- Unique 8-character short code per campaign — safe alphabet, no lookalikes like 0/O or 1/I/L
- Four landing targets — booking page, event description, org profile, or season list
- Downloadable QR codes ready for printed posters
- Per-campaign dashboard showing clicks, orders, revenue, conversion rate and a daily timeline
- Drill-through to every attributed order
- Edit campaign name or landing target after launch — no data loss
- Archive campaigns when finished — historical data persists
Every channel. Real revenue. One report.
The Marketing channels report rolls every order up by source, medium and campaign — so you can see what worked across every channel you've used. UTMs from external email platforms are captured automatically. Even ad clicks you forgot to tag get attributed.
- Group orders by source / medium / campaign / content — all from UTM data
- Total revenue, average order value, unique customers and first/last order date per channel
- Untagged Facebook ad clicks auto-recovered via fbclid capture
- Untagged Google ad clicks auto-recovered via gclid capture
- Available at both organisation and event level — view one show or roll up across your season
- Exportable to Excel for committee reporting or deeper analysis
Pixel and Analytics built in
Facebook Pixel and Google Analytics 4 are built into Seaty — no code, no developer, no script tags to paste. Configure a Pixel ID at event, organisation or tour level and conversions fire automatically. Add a GA4 measurement ID and Seaty sends ecommerce events to your own analytics property.
- Facebook Pixel — AddToCart and Purchase events fire automatically
- Multi-pixel setups — event, organisation and tour pixels all fire simultaneously if configured
- Google Analytics 4 — view_item, add_to_cart, begin_checkout and purchase events sent to your GA4
- Pageviews include rich context — event name, venue, organisation, all as custom parameters
- Cookie-consent aware — only initialises when the visitor accepts cookies
- 40+ custom events tracked across the booking flow, from seat selection to discount-code attempts
Defensible numbers you can trust
Real clicks only. No inflated data.
The Marketing Hub doesn't just give you numbers — it gives you numbers you can stand behind in a committee meeting. Bot traffic is filtered automatically. Repeated clicks within seconds are deduplicated. Visitor IPs are hashed and salted before storage. The result is attribution data that holds up to scrutiny.
27 bot signatures filtered
Googlebot, crawlers, headless browsers and known scraping patterns excluded automatically
30-second deduplication
The same visitor clicking twice in 30 seconds is recorded once — no inflated click counts from accidental double-taps
Hashed and salted IPs
Visitor IP addresses hashed with SHA-256 and a per-environment salt before storage. Never plaintext.
GDPR-compliant by design
Cookie consent gates Pixel and Analytics. Audit-ready reporting for unsubscribes and consent decisions.
Authenticated user tracking
Logged-in customers tracked by user ID, not IP — more accurate, less ambiguity, fewer false duplicates
The hub tells you when something needs attention
Status indicators across every marketing surface
Open the Marketing Hub and every tile shows its status at a glance. Pixel ID set or missing. GA4 connected or not. Bounce rate healthy or climbing. Subscriber-to-conversion percentage for the event you're looking at. No clicking through to find problems — they surface themselves.
Bounce-rate warnings
Recent sends with bounces above 5% flag automatically, before deliverability degrades
Subscriber conversion rate
See what % of your marketing subscribers actually bought tickets for this event — a metric most platforms don't surface
Connection status
Pixel ID, GA4 measurement ID and social links all shown at-a-glance with their current values
Quick-jump CTAs
Every "needs attention" status comes with a direct link to fix it. No hunting through menus.
Per-event marketing consent
Toggle whether checkout asks attendees for marketing permission — control on a per-event basis, respecting how each show's audience expects to be contacted
Plus built-in email marketing
Want to read more about the Marketing Hub?
Open your Marketing Hub today
