Email built into your ticketing
Every ticket linked back to the email that sold it
Most email platforms tell you who opened and who clicked. Seaty tells you which emails actually sold tickets. Every booking is linked back to the mailshot that drove it, so you can prove revenue, not just engagement.
- Tickets sold and revenue generated for every campaign
- Top clicked links broken down per URL
- Order-level attribution — see which mailshot drove which booking
- 30-day attribution window from send through to checkout
- Opens and clicks too, of course
Your audience is already here
Every past buyer, member and signup is already in Seaty. There are no CSVs to upload, no lists to build, and no tools to connect. Your audience grows automatically from real ticket bookings.
- Marketing, Survey and Event consent captured at checkout
- Live recipient counts shown next to every audience option
- Send to event attendees, organisation members, or admins
- Past buyers and members managed in one place
- No CSV imports, no list building, no disconnected tools
GDPR-compliant by design
Consent is captured at checkout, respected forever, and audited at every step. Three independent consent categories. Recipients can change their preferences any time. Bounces and spam complaints stop sends instantly. Built for UK GDPR and DPA 2018.
- Three independent consents — Marketing, Survey, Event Updates
- Self-service preferences page recipients can manage any time
- Bounces and spam complaints auto-blocked from future sends
- Every unsubscribe logged with date, admin and reason
- On-behalf unsubscribe with full audit trail
Write better mailshots faster
A built-in composer designed for event organisers. Format your message with a proper rich-text editor, embed your event imagery, get AI help with the wording, and send a real test to yourself before launching to your audience.
- Rich-text editor with headings, lists, links and images
- Ask Seaty AI for help drafting context-aware messages
- Drafts saved automatically as you go
- Send a real test email to yourself before launching
- UTM tagging applied automatically — analytics work without setup
Beautiful emails for your events
Embed up to five event images in every mailshot, with Grid, Stacked or Hero layouts and focal-point cropping that keeps them looking right on any device. Galleries also have a public viewer page recipients can visit, complete with a Book Tickets call-to-action.
- Grid, Stacked or Hero layouts with Top or Bottom positioning
- Focal-point cropping — every image looks right at any size
- Up to five images per mailshot, JPG or PNG
- Public gallery viewer page with a Book Tickets CTA
- Drag to reorder, click to adjust focus
From email to ticket sale. Tracked in Seaty.
Audience, mailshot, open, click, booking, revenue — one connected system rather than a generic email tool bolted onto ticketing. Every step lives inside Seaty, so attribution is native and the data never leaves the platform.
- Audience built from your real ticketing data
- Mailshots composed and tracked in one place
- Bookings attributed to the mailshot that drove them
- Revenue measured per campaign — not just opens and clicks
- Built specifically for theatres, schools, choirs, festivals and event organisers
Not a generic email tool bolted onto ticketing
A ticketing platform with email built in
Generic email platforms are great at email. But they can't tell you who bought a ticket because of an email — because they don't know about your bookings. Seaty Mailshots is different. It lives inside the same system as your ticketing, so attribution isn't a guess, it's part of every order.
Tickets sold per campaign
Direct, exact, per-mailshot. Not estimated, not aggregated, not "engagement scored".
Revenue per campaign
Real GBP figures from real orders. Sum your campaigns, prove your impact to your committee.
Order-level attribution
Every order in Seaty knows which mailshot it came from. Click through to the original campaign.
No third-party plugins
No bridging tools, no integrations, no synced contacts. The data lives where the bookings live.
New customers vs returning
See which campaigns actually grew your audience versus which re-engaged existing buyers.
Want to read more about Mailshots?
Send your first mailshot today
