Who Seaty is for.
Amateur theatre. Independent theatres. Choirs and orchestras. Schools. Churches. Village halls. Dance schools. Different kinds of organisation, very different on the face of it, all running events the same way at heart.
Reservations agreed before money changes hands. Members allocated their share of tickets to sell. Programmes on the table at the interval. Volunteers and box office staff on the door. Cash still in the mix. Seaty was built around what these audiences share, not against the way commercial ticketing platforms think events should be sold.
Reservations agreed before money changes hands. Members allocated their share of tickets to sell. Programmes on the table at the interval. Volunteers and box office staff on the door. Cash still in the mix. Seaty was built around what these audiences share, not against the way commercial ticketing platforms think events should be sold.
One platform. Many shapes of organisation.
Each of these audiences uses a different mix of Seaty's features: reserved seating for theatres, member quotas for choirs, free-for-cash for village halls, programmes for dance recitals, donations for parishes, custom questions for schools, season programming for independent venues. The platform is the same. The cuts are different.
Amateur theatre & dramatic societies.
Reserved seating that mirrors your venue. Members each take a quota of tickets to sell to family and friends. Programmes, raffle tickets, and front-of-house sales in the same order. Cash, cheque, and bank transfer payments free of platform fees. Built around the way amateur companies actually run a show.
Independent theatres.
Year-round programming across own productions and visiting companies. Reserved seating with restricted-view and accessibility marking. Subscriber schemes, season mailshots, and box office tools designed for daily use. Free on bookings taken through your own box office, with a simple per-transaction fee on online card payments.
Choirs & orchestras.
Member-driven ticket sales with quotas, statements for outstanding balances, programmes and refreshments alongside concert tickets, Gift Aid for charity-registered societies, sheet music and rehearsal recordings shared with members, and rehearsal schedules with attendance tracking. Reserved or general admission depending on the venue.
Schools.
Parents buy without creating an account, in seconds, on their phones. Free if you take cash at the door, simple general admission tickets for hall events, programmes and refreshments for PTA fundraising, custom questions for dietary needs or year groups, and offline scanning for halls with poor wifi. Reserved seating where there is a proper theatre.
Churches & parishes.
Free for free events. Capacity-managed carol services and Lent talks without paying a fee on every reservation. Donations and Gift Aid handled on the order form. Accessibility seating designated explicitly. No buyer account required. Cash and cheques to the parish account remain free of platform charges.
Village halls & community venues.
No subscription, no setup fee, no contract. Quiz nights, visiting acts, am-dram tour stops, talks, and Christmas fayres set up the same way. Buyers pay without creating an account. Scanning works without wifi. Run four events this year and twelve next year; the platform stays free until you actually use card payments.
Dance schools.
Reserved seating in hired theatres for the annual recital. Programmes with every dancer's name and photograph. Merchandise, recital flowers, and photo packages in the same order. Family allocations for the inevitable grandparents. Choreography videos and rehearsal music shared with students. Custom questions for the cast party.
Don't see your kind of organisation?
These are the most common audiences, not the only ones. If your group runs ticketed events of any kind (community choirs, sports clubs, festivals, comedy nights, conferences, lecture series, museums, or anything else) there is a good chance Seaty fits. For a feature-by-feature view of the platform, the selling tickets, running events, and organisation pages walk through what Seaty does from that angle.
Industry guides for UK organisers
Plain-English explanations of the parts of UK ticketing that catch organisers out: fees, VAT, GDPR, Gift Aid, and seating. Industry-wide context, not Seaty product docs.
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