Plain-English industry guides for UK event organisers.
Plain-English guides to the parts of UK event ticketing that catch organisers out. Fees, VAT, GDPR, Gift Aid, seating, and the rules nobody bothers to explain in language a treasurer or a churchwarden actually recognises.
These are industry guides, not Seaty product documentation. They cover the wider UK ticketing landscape that applies across every platform, and link to Seaty's own product docs only where it is genuinely useful. They are general information, not legal or tax advice. For decisions about your specific situation, talk to a professional or the relevant regulator.
These are industry guides, not Seaty product documentation. They cover the wider UK ticketing landscape that applies across every platform, and link to Seaty's own product docs only where it is genuinely useful. They are general information, not legal or tax advice. For decisions about your specific situation, talk to a professional or the relevant regulator.
Why these guides exist.
Most existing UK content on these topics is one of two things. Government PDFs that read like the law, because they are. Or accountant blog posts written for other accountants. Neither one helps an am-dram treasurer working out whether to charge VAT on £20 tickets, or a parish administrator wondering how Gift Aid actually works on a carol service.
Seaty wrote these because the gap was big enough to be worth filling. Each guide answers the questions a UK organiser actually asks, in the language they actually speak, with the caveats they actually need.
Seaty wrote these because the gap was big enough to be worth filling. Each guide answers the questions a UK organiser actually asks, in the language they actually speak, with the caveats they actually need.
How to set up a seating plan for a small venue.
Practical hands-on guidance for community theatre, school halls, and any volunteer designing a layout for the first time. Sections, numbering, sightlines, accessibility, hold-back seats, and the most common mistakes, with the kind of specific detail that makes a guide actually useful.
Looking for organisation-specific guidance?
Separate from the guides, Seaty publishes pages for the audiences it most commonly serves — amateur theatre, choirs and orchestras, schools, churches, village halls, and dance schools. The guides explain the rules; the audience pages explain the platform.
Ready to put any of this into practice?
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